IDEAS home Printed from https://ideas.repec.org/a/rnd/arjebs/v16y2024i2p99-108.html

e-Shopping Behavior: An Empirical Study of Malaysian Consumers

Author

Listed:
  • Syaza Nabilah Kamal Baharin
  • Najdah Binti Abd Aziz
  • Syahrul Hezrin Mahmud

Abstract

Malaysia's e-commerce industry has grown tremendously, and many activities have been made online. One of the most common activities is online shopping or e-shopping. Online shopping behavior is the actions and decisions of customers when making purchases and completing transactions through Internet-based platforms. Consumer preference for online shopping is because it offers ease of buying or convenience, time-saving, price sensitive, anywhere-anytime, cost-effective, and other categories availability. Thus, this study investigated a few factors that affect Malaysian consumers' online purchase behavior: information availability, social influence, and trust. The researcher used an online survey and a self-administered questionnaire to gather data on the phenomenon. Data were collected from 297 Malaysian respondents using convenience sampling and analyzed using IBM Statistical Package for the Social Sciences (SPSS) 26.0 version software. The results revealed that all independent variables (information availability, social influence, trust) had a significant positive relationship with the dependent variable (online shopping behavior). This study also proved that information availability was the most influential factor compared to other variables. It is hoped that this study will benefit Malaysian marketers as it focuses on the Malaysian context. This finding will also help e-retailers enhance their online sales by creating a strategy that could attract more customers as a concern for building profitable relationships.

Suggested Citation

  • Syaza Nabilah Kamal Baharin & Najdah Binti Abd Aziz & Syahrul Hezrin Mahmud, 2024. "e-Shopping Behavior: An Empirical Study of Malaysian Consumers," Journal of Economics and Behavioral Studies, AMH International, vol. 16(2), pages 99-108.
    • Handle: RePEc:rnd:arjebs:v:16:y:2024:i:2:p:99-108
    DOI: 10.22610/jebs.v16i2(J).3762
    as

    Download full text from publisher

    File URL: https://ojs.amhinternational.com/index.php/jebs/article/view/3762/2505
    Download Restriction: no
    File URL: https://ojs.amhinternational.com/index.php/jebs/article/view/3762
    Download Restriction: no
    File URL: https://libkey.io/10.22610/jebs.v16i2(J).3762?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Ali Tarhini & Ali Abdallah Alalwan & Nabeel Al-Qirim & Raed Algharabat & Ra'ed Masa'deh, 2018. "An Analysis of the Factors Influencing the Adoption of Online Shopping," International Journal of Technology Diffusion (IJTD), IGI Global Scientific Publishing, vol. 9(3), pages 68-87, July.
    2. Hamed Taherdoost, 2016. "Sampling Methods in Research Methodology; How to Choose a Sampling Technique for Research," Post-Print hal-02546796, HAL.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Nadiah Farhanah Mohamad Farouk & Zuratul Ain Rosli & Nur Shahirah Mohamad Rosli & Nur Farhana Mohd Sharifuddin & Norkhairen Adzren Shamiela Khairul Adzmi & Faizah Mohd Fakhruddin, 2026. "Multi-Dimensional Factors Shaping Online Shopping Behavior Among Malaysian Working Adults: A Qualitative Exploration," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 10(1), pages 2395-2417, January.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Markose Chekol Zewdie & Michele Moretti & Daregot Berihun Tenessa & Zemen Ayalew Ayele & Jan Nyssen & Enyew Adgo Tsegaye & Amare Sewnet Minale & Steven Van Passel, 2021. "Agricultural Technical Efficiency of Smallholder Farmers in Ethiopia: A Stochastic Frontier Approach," Land, MDPI, vol. 10(3), pages 1-17, March.
    2. Yoshihiro Zenno & Kentaka Aruga, 2022. "Institutional Investors’ Willingness to Pay for Green Bonds: A Case for Shanghai," JRFM, MDPI, vol. 15(11), pages 1-16, November.
    3. Eric Kwadwo Amissah & Kwabena Nduro & Phoebe Ama Quansah, 2024. "Towards Greener Printing: Examining Waste Disposal Innovations in the Ghanaian Printing Industry," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(3), pages 1244-1264, March.
    4. Ostovan, Nima & Khalili Nasr, Arash, 2022. "The manifestation of luxury value dimensions in brand engagement in self-concept," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
    5. Nikiwe Msoni & Lee Caleb Mahlungu, 2025. "Exploring the Influence of Turnover Tax Compliance on Financial Performance of Small and Medium Enterprises (SMES): A Case Study of Solwezi Central Business District, Zambia," East African Finance Journal, East African Finance Journal, vol. 4(3).
    6. Adnan Ahmad Olwan & Hani Jaza’a Irtaimeh & Musa Al-Lozi, 2019. "Strategic Leadership Competencies and its Impact on Achieving Organizational Excellence via the Mediating Role of Organizational Commitment: A Case Study in National Center for Security and Crisis Management (NCSCM)," Journal of Social Sciences (COES&RJ-JSS), , vol. 8(1), pages 106-138, January.
    7. repec:arp:tjssrr:2019:p:1016-1024 is not listed on IDEAS
    8. Yazan Taher Shawabkeh & Prof. Dr. Musa Al-Lozi, 2019. "Organizational Justice and its Importance in Business Organizations: A Theoretical Perspective," Journal of Business & Management (COES&RJ-JBM), , vol. 7(2), pages 80-94, April.
    9. Dr. Gathoni Ndung'u Benson (Ph.D) & Dr. Simon Munayi (Ph.D) & Dr. Janet Wanjira (Ph.D) & Prof. Daniel Apaak & Dr. Evans Kwako Amakye, 2024. "Online Sports Betting and Demographic Factors' Effects on Student-Athletes' Mental Health," International Journal of Physical Education, Recreation and Sports, IPR Journals and Book Publishers, vol. 2(2), pages 1-11.
    10. Vecchio, Yari & De Rosa, Marcello & Adinolfi, Felice & Bartoli, Luca & Masi, Margherita, 2020. "Adoption of precision farming tools: A context-related analysis," Land Use Policy, Elsevier, vol. 94(C).
    11. Hamed Taherdoost, 2021. "Data Collection Methods and Tools for Research; A Step-by-Step Guide to Choose Data Collection Technique for Academic and Business Research Projects," Post-Print hal-03741847, HAL.
    12. Kramat Hussain & Sun Huaping & Muhammad Waqas & Muzaffar Iqbal, 2025. "Drivers, Barriers and Enablers Influencing Green, Lean Six Sigma Adoption in the Construction Industry: A Developing Economy’s Perspective," SAGE Open, , vol. 15(4), pages 21582440251, November.
    13. Yan Chen & Feilian Zhang & Yan Wang & Junwei Zheng, 2020. "Work–Family Conflict, Emotional Responses, Workplace Deviance, and Well-Being among Construction Professionals: A Sequential Mediation Model," IJERPH, MDPI, vol. 17(18), pages 1-19, September.
    14. Areej Al-Khateeb & Dr. Kholoud Sudqi Al-Louzi, 2020. "An Exploratory Study on the Impact of Work/Life Balance and Employee Engagement on Talent Management and Organization Performance: A Case of Jordan Telecom and IT Sector," Journal of Social Sciences (COES&RJ-JSS), , vol. 9(3), pages 617-647, July.
    15. Mohammad Noor Batah, 2021. "The Impact of Computer Learning in Mathematics Achievement of Seventh-Grade Students," Journal of Social Sciences (COES&RJ-JSS), , vol. 10(2), pages 257-276, April.
    16. Haneen Yassin & Mais Jaradat, 2020. "The Impact of Talent Management on Organizational Effectiveness in Healthcare Sector," Journal of Social Sciences (COES&RJ-JSS), , vol. 9(2), pages 535-572, April.
    17. Ade Dotun Ajasa & Hassan Chizari & Abu Alam, 2025. "Database Security and Performance: A Case of SQL Injection Attacks Using Docker-Based Virtualisation and Its Effect on Performance," Future Internet, MDPI, vol. 17(4), pages 1-23, April.
    18. Hamed Taherdoost, 2021. "Data Collection Methods and Tools for Research; A Step-by-Step Guide to Choose Data Collection Technique for Academic and Business Research Projects Authors," Post-Print hal-03741834, HAL.
    19. Muhammad Umar Usman & Pawan Kumar, 2021. "Factors Influencing Consumer Intention to Shop Online in Nigeria: A Conceptual Study," Vision, , vol. 25(4), pages 407-414, December.
    20. Ayat Mazin Almahmoud, 2019. "The Impact of Social Media Characteristics and Customer Attitude on EWOM: An Empirical Study in Jordanian Banking Sector," Journal of Social Sciences (COES&RJ-JSS), , vol. 8(2), pages 169-188, April.
    21. Ethel Jane L. Lanzaderas, 2025. "Entrepreneurial Learning, Digital Exposure and Attitudes: Antecedents of Entrepreneurial Skills," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(5), pages 2835-2848, May.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rnd:arjebs:v:16:y:2024:i:2:p:99-108. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Muhammad Tayyab (email available below). General contact details of provider: https://ojs.amhinternational.com/index.php/jebs .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.