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Die Entwicklung von Digital Leaders in der deutschen Automobilindustrie

Author

Listed:
  • Kitsukis, Alexander

    (Cyprus International University)

  • Keppler, Sonja

    (Allensbach University)

Abstract

Digitization has arrived in the German automotive industry. The impact is not only visible in production and in the value chain, but also in leading and managing employees. Digitization will change the leadership culture, since employees require more freedom of action, flexibility, self-fulfillment, a bottom up culture and a better work-life balance. However, managers are not always trained to cope with these new challenges, and companies are not aware of the fact that training should be offered. In this article, the influence of digitization on the development of so-called digital leaders is inves­tigated. In order to get a picture of the current status in the automotive industry, expert interviews with representatives of leading original equipment manufacturers (OEMs) were conducted, e.g. with the heads of human resources development. The results show that most companies are aware of digitization, but do not treat this topic with first priority. In particular the development of digital leaders is currently neglected and training measures are only offered during the employees' free time - if at all.

Suggested Citation

  • Kitsukis, Alexander & Keppler, Sonja, 2019. "Die Entwicklung von Digital Leaders in der deutschen Automobilindustrie," Zeitschrift für interdisziplinäre ökonomische Forschung, Allensbach Hochschule, issue 1, pages 64-71, December.
    • Handle: RePEc:ris:zfioef:0126
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    More about this item

    Keywords

    Leadership; Digital Leader; Industrie 4.0; Führung 4.0; Arbeitswelt 4.0; Personalentwicklung;
    All these keywords.

    JEL classification:

    • J11 - Labor and Demographic Economics - - Demographic Economics - - - Demographic Trends, Macroeconomic Effects, and Forecasts
    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • M50 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - General
    • M53 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Training

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