IDEAS home Printed from https://ideas.repec.org/a/ris/joeasd/0026.html
   My bibliography  Save this article

Motivations for Traditional Social Media Use: The Case of Facebook Users

Author

Listed:
  • Sosic, Matea Matic

    (University of Dubrovnik, Croatia)

Abstract

The purpose of this study is to examine the general profile of traditional social media users and to identify the activities of users in the social media environment. In addition, the paper aims to provide an overview of the use of social media for consumer engagement. Data were collected using an online questionnaire distributed through social networks such as Facebook. Multivariate and inferential analyses were applied to a sample of 504 social media users. Factor analysis revealed two factors, emotional and rational. The results show that emotional and rational users consider social networks as an important part of their life routine and use them several times a day. For emotional users, social networks are the place where they comment and recommend purchased products, as well as follow news and trends, which concerns rational users. In contrast, emotional and rational users view social media as the place where they can get the best insight into company news and trends.

Suggested Citation

  • Sosic, Matea Matic, 2023. "Motivations for Traditional Social Media Use: The Case of Facebook Users," Journal of Economic and Social Development, Clinical Journals Press, vol. 10(02), pages 01-09, September.
    • Handle: RePEc:ris:joeasd:0026
    as

    Download full text from publisher

    File URL: https://www.jesd-online.com/articles/motivations-for-traditional-social-media-use-the-case-of-facebook-users.pdf
    File Function: Full text
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Pedro A. Pereira Correia & Irene García Medina & Zahaira Fabiola González Romo & Ruth S. Contreras-Espinosa, 2014. "The importance of Facebook as an online social networking tool for companies," International Journal of Accounting & Information Management, Emerald Group Publishing Limited, vol. 22(4), pages 295-320, September.
    2. Talwar, Shalini & Dhir, Amandeep & Kaur, Puneet & Zafar, Nida & Alrasheedy, Melfi, 2019. "Why do people share fake news? Associations between the dark side of social media use and fake news sharing behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 72-82.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Jabeen, Fauzia & Tandon, Anushree & Azad, Nasreen & Islam, A.K.M. Najmul & Pereira, Vijay, 2023. "The dark side of social media platforms: A situation-organism-behaviour-consequence approach," Technological Forecasting and Social Change, Elsevier, vol. 186(PA).
    2. Zehra Ece Serman & Julian Sims, 2023. "Source Credibility Theory: SME Hospitality Sector Blog Posting During the Covid-19 Pandemic," Information Systems Frontiers, Springer, vol. 25(6), pages 2317-2334, December.
    3. Talwar, Manish & Talwar, Shalini & Kaur, Puneet & Tripathy, Naliniprava & Dhir, Amandeep, 2021. "Has financial attitude impacted the trading activity of retail investors during the COVID-19 pandemic?," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    4. Liu, Hongfei & Liu, Wentong & Yoganathan, Vignesh & Osburg, Victoria-Sophie, 2021. "COVID-19 information overload and generation Z's social media discontinuance intention during the pandemic lockdown," Technological Forecasting and Social Change, Elsevier, vol. 166(C).
    5. Luqman, Adeel & Talwar, Shalini & Masood, Ayesha & Dhir, Amandeep, 2021. "Does enterprise social media use promote employee creativity and well-being?," Journal of Business Research, Elsevier, vol. 131(C), pages 40-54.
    6. Islam, A.K.M. Najmul & Laato, Samuli & Talukder, Shamim & Sutinen, Erkki, 2020. "Misinformation sharing and social media fatigue during COVID-19: An affordance and cognitive load perspective," Technological Forecasting and Social Change, Elsevier, vol. 159(C).
    7. Chaudhuri, Neha & Gupta, Gaurav & Popovič, Aleš, 2025. "Do you believe it? Examining user engagement with fake news on social media platforms," Technological Forecasting and Social Change, Elsevier, vol. 212(C).
    8. Melchior, Cristiane & Warin, Thierry & Oliveira, Mirian, 2025. "An investigation of the COVID-19-related fake news sharing on Facebook using a mixed methods approach," Technological Forecasting and Social Change, Elsevier, vol. 213(C).
    9. François t'Serstevens & Roberto Cerina & Giulia Piccillo, 2024. "Mapping the Risk of Spreading Fake-News via Wisdom-of-the-Crowd & MrP," CESifo Working Paper Series 11138, CESifo.
    10. Manli Wu, 2022. "What Drives People to Share Misinformation on Social Media during the COVID-19 Pandemic: A Stimulus-Organism-Response Perspective," IJERPH, MDPI, vol. 19(18), pages 1-18, September.
    11. Andrew P. Weiss & Ahmed Alwan & Eric P. Garcia & Antranik T. Kirakosian, 2021. "Toward a Comprehensive Model of Fake News: A New Approach to Examine the Creation and Sharing of False Information," Societies, MDPI, vol. 11(3), pages 1-17, July.
    12. Feng Chen & Jian Ding & Mochou Li & Bingqing Wang, 2021. "From self‐entertainment to being appreciated: how does social media transfer talent to business?," Accounting and Finance, Accounting and Finance Association of Australia and New Zealand, vol. 61(5), pages 6113-6146, December.
    13. Joel Andrew B. Cruz Jr & Ma. Rowena R. Caguiat & Ryan A. Ebardo, 2024. "Investigating the Design of Social Networking Sites to Examine the Spread of Political Misinformation Using the Uses and Gratifications Theory," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 11(12), pages 377-387, December.
    14. Kaur, Puneet & Islam, Nazrul & Tandon, Anushree & Dhir, Amandeep, 2021. "Social media users’ online subjective well-being and fatigue: A network heterogeneity perspective," Technological Forecasting and Social Change, Elsevier, vol. 172(C).
    15. Miriam J. Metzger & Andrew J. Flanagin & Paul Mena & Shan Jiang & Christo Wilson, 2021. "From Dark to Light: The Many Shades of Sharing Misinformation Online," Media and Communication, Cogitatio Press, vol. 9(1), pages 134-143.
    16. Kumar, Sushant & Shah, Arunima, 2021. "Revisiting food delivery apps during COVID-19 pandemic? Investigating the role of emotions," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
    17. Pang, Hua & Ruan, Yang, 2023. "Determining influences of information irrelevance, information overload and communication overload on WeChat discontinuance intention: The moderating role of exhaustion," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    18. Talwar, Shalini & Dhir, Amandeep & Singh, Dilraj & Virk, Gurnam Singh & Salo, Jari, 2020. "Sharing of fake news on social media: Application of the honeycomb framework and the third-person effect hypothesis," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
    19. João Pedro Baptista & Anabela Gradim, 2020. "Understanding Fake News Consumption: A Review," Social Sciences, MDPI, vol. 9(10), pages 1-22, October.
    20. Talwar, Shalini & Luqman, Adeel & Kaur, Puneet & Srivastava, Pallavi & Mishra, Shreya, 2023. "How social networking ties mediate the associations between enterprise social media affordances and employee agility?," Technological Forecasting and Social Change, Elsevier, vol. 195(C).

    More about this item

    Keywords

    Social media; Traditional social media users; User motives; User attitudes;
    All these keywords.

    JEL classification:

    • A11 - General Economics and Teaching - - General Economics - - - Role of Economics; Role of Economists

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ris:joeasd:0026. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Marijan Cingula (email available below). General contact details of provider: http://www.eclinicalsci.org/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.