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Factors influencing Customer Contentment in Fast Food Restaurants Amid the COVID-19 Pandemic: A study from Lahore district

Author

Listed:
  • Syeda Aneeqa Touseef

    (Department of Management Sciences, Virtual University of Pakistan)

  • Ayesha

    (Department of Management Sciences, Virtual University of Pakistan)

  • Zahid Mahmood Zahid

    (Management Researcher, M. Phil, University of Agriculture Faisalabad, Pakistan)

  • Darakhshan Muslim

    (Department of Education, Virtual University of Pakistan)

Abstract

Fast food restaurants are a big hit in today’s world but there was a huge set back to these restaurants during COVID 19 pandemic. Restaurants face huge losses. They also changed dynamics of their operations offering different services. The dine-in mode changed to takeaways and delivery along with car dine-ins. This paper aims to determine relationship between factors including service quality, cultural and social dynamics, COVID 19 protocols, price and customer satisfaction. This study can be used as a basis for fast food restaurants and other related industries to enhance customer satisfaction worldwide.

Suggested Citation

  • Syeda Aneeqa Touseef & Ayesha & Zahid Mahmood Zahid & Darakhshan Muslim, 2023. "Factors influencing Customer Contentment in Fast Food Restaurants Amid the COVID-19 Pandemic: A study from Lahore district," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 12(3), pages 459-468.
    • Handle: RePEc:rfh:bbejor:v:12:y:2023:i:3:p:459-468
    DOI: https://doi.org/10.61506/01.00054
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    References listed on IDEAS

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    1. Audi, Marc & Ali, Amjad, 2019. "The Advancement in Information and Communication Technologies (ICT) and Economic Development: A Panel Analysis," MPRA Paper 93476, University Library of Munich, Germany.
    2. Gerpott, Torsten J. & Rams, Wolfgang & Schindler, Andreas, 2001. "Customer retention, loyalty, and satisfaction in the German mobile cellular telecommunications market," Telecommunications Policy, Elsevier, vol. 25(4), pages 249-269, May.
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