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Creativity As Managerial Competence


  • Silvena YORDANOVA

    (Varna University of Management-Bulgaria)


The problem for developing creativity in the science, education and business, especially on the working place is result from the modern social and cultural situation (Kamenova& Dencheva, 2016). The situation nowadays is characterized by the fast change of the traditional means of acquiring knowledge and by the transformation of the society. The new paradigm is characterized with human related approach. The main focus of this new approach is to develop creativity in people and manage effectively creative people (Dencheva&Kamenova, 2016). Nowadays in the business, more than ever is important to look for the social creativity of the personality at all levels. In the last decade, the need of creative people is wanted more than ever. In this regard, the goal of the paper is to present essence and characteristics of creativity, its importance for managers. In the first part of the paper is presented what is creativity and how it can help managers in the effective management of their staff and companies. Creativity will be viewed as one of the most important skills needed by managers. The focus of the paper is not only to present and discuss the theoretical concept of creativity but most of all how it can be applied by managers.

Suggested Citation

  • Silvena YORDANOVA, 2016. "Creativity As Managerial Competence," Romanian Economic Business Review, Romanian-American University, vol. 11(4.1), pages 142-147, december.
  • Handle: RePEc:rau:journl:v:11:y:2016:i:4.1:p:142-147

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    References listed on IDEAS

    1. G. M.P. Swann, 2009. "The Economics of Innovation," Books, Edward Elgar Publishing, number 13211, December.
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