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Bereitschaft zur Teilnahme an betrieblichen Freiwilligenprogrammen: Die Effekte von innerbetrieblichen Referenzgruppen und des regulatorischen Fokus (Inclination to Participate in Employee Volunteering Programs: The Effects of Organizational Reference Group Influences and Regulatory Focus)

Author

Listed:
  • Joerg Lindenmeier
  • Martin Dietrich
  • Simone Renner

Abstract

Die vorliegende Studie analysiert, wie innerbetriebliche Referenzgruppen und der regulatorische Fokus von Kommunikationsbotschaften die Bereitschaft zur Teilnahme an betrieblichen Freiwilligenprogrammen beeinflussen. Die Ergebnisse einer experimentellen Studie zeigen, dass sich der Referenzgruppeneinfluss sowie der regulatorische Fokus von Kommunikationsbotschaften unterschiedlich auf verschiedene Facetten der individuellen Handlungsintention niederschlagen. Ferner wird auch gezeigt, dass die Referenzgruppeneinfluesse mit dem chronischen regulatorischen Fokus sowie mit dem regulatorischen Fokus von Kommunikationsbotschaften interagieren koennen. Handlungsempfehlungen fuer die Gestaltung der Kommunikation mit Mitarbeitern und Ansatzpunkte fuer die zukuenftige Forschung werden diskutiert. (This study investigates how organizational reference group influences and regulatory focus affect the willingness of individuals to participate in employee volunteering programs. The results of an experimental study reveal that organizational reference group influences and the regulatory focus of communication messages have an impact on different aspects of the willingness of individuals to participate in employee volunteering programs. Moreover, the current study shows that the effects of organizational reference groups interact with two facets of the regulatory focus. Implications for employee communication and avenues for future research are discussed.)

Suggested Citation

  • Joerg Lindenmeier & Martin Dietrich & Simone Renner, 2010. "Bereitschaft zur Teilnahme an betrieblichen Freiwilligenprogrammen: Die Effekte von innerbetrieblichen Referenzgruppen und des regulatorischen Fokus (Inclination to Participate in Employee Volunteerin," Zeitschrift fuer Personalforschung. German Journal of Research in Human Resource Management, Rainer Hampp Verlag, vol. 24(4), pages 386-400.
  • Handle: RePEc:rai:zfpers:doi_10.1688/1862-0000_zfp_2010_04_lindenmeier
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    Keywords

    employee communication; employee volunteering; reference groups; regulatory focus; organizational citizenship behavior;

    JEL classification:

    • J50 - Labor and Demographic Economics - - Labor-Management Relations, Trade Unions, and Collective Bargaining - - - General
    • J53 - Labor and Demographic Economics - - Labor-Management Relations, Trade Unions, and Collective Bargaining - - - Labor-Management Relations; Industrial Jurisprudence
    • L31 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Nonprofit Institutions; NGOs; Social Entrepreneurship
    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M50 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - General
    • M59 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Other

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