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Presentation of the banking and telecommunications sector on Google+
[Prezentace bankovního a telekomunikačního sektoru na Google+]

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  • Libor Měsíček

Abstract

The article focuses on examples of the presence of the banking and telecommunications sector on Google+. In the first part investigated set is described, and then the individual profiles are discussed from the perspective of the ways of their use and also behaving of company representatives is mentioned. In the second part of the article chosen posts of important individuals on Google+ related to the investigated sectors are discussed. The difference was found in the ways how companies use their profiles, in the posting frequency, communication styles and goals, as well as in the form of responses to critical posts and comments. Also, the examples of the contributions of significant individuals were described where the response of the representative contributed to the further conflict escalation and spread through social network.

Suggested Citation

  • Libor Měsíček, 2014. "Presentation of the banking and telecommunications sector on Google+ [Prezentace bankovního a telekomunikačního sektoru na Google+]," Acta Informatica Pragensia, Prague University of Economics and Business, vol. 2014(2), pages 168-180.
    • Handle: RePEc:prg:jnlaip:v:2014:y:2014:i:2:id:45:p:168-180
    DOI: 10.18267/j.aip.45
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    References listed on IDEAS

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    1. Kalamas, Maria & Laroche, Michel & Makdessian, Lucy, 2008. "Reaching the boiling point: Consumers' negative affective reactions to firm-attributed service failures," Journal of Business Research, Elsevier, vol. 61(8), pages 813-824, August.
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