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Research on the mechanism of consumer participation in value co-creation by innovative enterprises: An evolutionary game analysis framework

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  • Yuhua Liu

Abstract

The profound changes brought about by informatization and digitalization have given rise to the user-centered innovation concept, and value co-creation by enterprises has become an inevitable trend. It has become a pressing issue for scholars to analyze the mechanism of consumer participation in the value co-creation of innovative enterprises. In this paper, by establishing an evolutionary game model between consumers and innovative enterprises, we analyze in depth the mechanism of consumer participation in the value co-creation of innovative enterprises. The results show that the initial cooperation probability between consumers and innovative enterprises directly affects their strategic choices; the establishment of reward mechanisms makes consumers more inclined to choose active participation in value co-creation strategies; as the probability of non-cooperation between the two parties being reported increases, the probability of consumers and innovative enterprises choosing cooperation also increases. Studying the mechanism of consumer participation in the value co-creation of innovative enterprises has essential theoretical and practical significance for enterprises to achieve value creation, enhance competitiveness, and promote innovation. This study not only enriches and develops relevant theories but also provides guidance and support for the practice of enterprises, promoting sustainable development and successful co-creation.

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  • Yuhua Liu, 2024. "Research on the mechanism of consumer participation in value co-creation by innovative enterprises: An evolutionary game analysis framework," PLOS ONE, Public Library of Science, vol. 19(5), pages 1-21, May.
    • Handle: RePEc:plo:pone00:0297475
    DOI: 10.1371/journal.pone.0297475
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    References listed on IDEAS

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    1. Liao, Junyun & Pang, Jiecong & Dong, Xuebing, 2023. "More gain, more give? The impact of brand community value on users’ value co-creation," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
    2. Gao, Mengjia & Huang, Lin, 2021. "Quality of channel integration and customer loyalty in omnichannel retailing: The mediating role of customer engagement and relationship program receptiveness," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    3. Vinit Parida & David Sjödin & Wiebke Reim, 2019. "Reviewing Literature on Digitalization, Business Model Innovation, and Sustainable Industry: Past Achievements and Future Promises," Sustainability, MDPI, vol. 11(2), pages 1-18, January.
    4. Feng, Kehuan & Han, Songlin & Feng, Minyu & Szolnoki, Attila, 2024. "An evolutionary game with reputation-based imitation-mutation dynamics," Applied Mathematics and Computation, Elsevier, vol. 472(C).
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    1. Fan Yang & Yuting Song & Huiying Zhang & Jinyi Hu, 2025. "The Effects of Emotional and Interaction Factors on Consumer Behavior in Virtual CSR Co-Creation: The Mediating Role of Social Presence," Sustainability, MDPI, vol. 17(10), pages 1-21, May.

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