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Constructing and influencing perceived authenticity in science communication: Experimenting with narrative

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  • Lise Saffran
  • Sisi Hu
  • Amanda Hinnant
  • Laura D Scherer
  • Susan C Nagel

Abstract

This study develops a measure of perceived authenticity in science communication and then explores communication strategies to improve the perceived authenticity of a scientific message. The findings are consistent with literature around trust and credibility, but indicate that authenticity—the perception that the scientist is a unique individual with qualities beyond institutional affiliations or a role in the production of the research—may add a potentially important dimension to accepted categories of integrity and benevolence.

Suggested Citation

  • Lise Saffran & Sisi Hu & Amanda Hinnant & Laura D Scherer & Susan C Nagel, 2020. "Constructing and influencing perceived authenticity in science communication: Experimenting with narrative," PLOS ONE, Public Library of Science, vol. 15(1), pages 1-17, January.
  • Handle: RePEc:plo:pone00:0226711
    DOI: 10.1371/journal.pone.0226711
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    References listed on IDEAS

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    3. Kunseler, Eva-Maria & Tuinstra, Willemijn, 2017. "Navigating the authority paradox: Practising objectivity in environmental expertise," Environmental Science & Policy, Elsevier, vol. 67(C), pages 1-7.
    4. George Chryssochoidis & Anna Strada & Athanasios Krystallis, 2009. "Public trust in institutions and information sources regarding risk management and communication: towards integrating extant knowledge," Journal of Risk Research, Taylor & Francis Journals, vol. 12(2), pages 137-185, March.
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    2. Ahmad, Fayez & Guzmán, Francisco & Al-Emran, Md, 2024. "Brand activism and the consequence of woke washing," Journal of Business Research, Elsevier, vol. 170(C).

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