Constructing and influencing perceived authenticity in science communication: Experimenting with narrative
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DOI: 10.1371/journal.pone.0226711
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- Paul K. J. Han & William M. P. Klein & Neeraj K. Arora, 2011. "Varieties of Uncertainty in Health Care," Medical Decision Making, , vol. 31(6), pages 828-838, November.
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- Ahmad, Fayez & Guzmán, Francisco & Al-Emran, Md, 2024. "Brand activism and the consequence of woke washing," Journal of Business Research, Elsevier, vol. 170(C).
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