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Constructing and influencing perceived authenticity in science communication: Experimenting with narrative

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Listed:
  • Lise Saffran
  • Sisi Hu
  • Amanda Hinnant
  • Laura D Scherer
  • Susan C Nagel

Abstract

This study develops a measure of perceived authenticity in science communication and then explores communication strategies to improve the perceived authenticity of a scientific message. The findings are consistent with literature around trust and credibility, but indicate that authenticity—the perception that the scientist is a unique individual with qualities beyond institutional affiliations or a role in the production of the research—may add a potentially important dimension to accepted categories of integrity and benevolence.

Suggested Citation

  • Lise Saffran & Sisi Hu & Amanda Hinnant & Laura D Scherer & Susan C Nagel, 2020. "Constructing and influencing perceived authenticity in science communication: Experimenting with narrative," PLOS ONE, Public Library of Science, vol. 15(1), pages 1-17, January.
    • Handle: RePEc:plo:pone00:0226711
    DOI: 10.1371/journal.pone.0226711
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    References listed on IDEAS

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