IDEAS home Printed from https://ideas.repec.org/a/plo/pcbi00/1011703.html
   My bibliography  Save this article

Sparsity in an artificial neural network predicts beauty: Towards a model of processing-based aesthetics

Author

Listed:
  • Nicolas M Dibot
  • Sonia Tieo
  • Tamra C Mendelson
  • William Puech
  • Julien P Renoult

Abstract

Generations of scientists have pursued the goal of defining beauty. While early scientists initially focused on objective criteria of beauty (‘feature-based aesthetics’), philosophers and artists alike have since proposed that beauty arises from the interaction between the object and the individual who perceives it. The aesthetic theory of fluency formalizes this idea of interaction by proposing that beauty is determined by the efficiency of information processing in the perceiver’s brain (‘processing-based aesthetics’), and that efficient processing induces a positive aesthetic experience. The theory is supported by numerous psychological results, however, to date there is no quantitative predictive model to test it on a large scale. In this work, we propose to leverage the capacity of deep convolutional neural networks (DCNN) to model the processing of information in the brain by studying the link between beauty and neuronal sparsity, a measure of information processing efficiency. Whether analyzing pictures of faces, figurative or abstract art paintings, neuronal sparsity explains up to 28% of variance in beauty scores, and up to 47% when combined with a feature-based metric. However, we also found that sparsity is either positively or negatively correlated with beauty across the multiple layers of the DCNN. Our quantitative model stresses the importance of considering how information is processed, in addition to the content of that information, when predicting beauty, but also suggests an unexpectedly complex relationship between fluency and beauty.Author summary: Developing good predictive models of beauty requires understanding what happens in the brain when we find a person or an artwork beautiful. Recent theories in psychology emphasize the importance of considering how the brain processes features, in addition to the features themselves. Features that are efficiently processed by the brain, such as symmetry, fractality, or naturalness are generally perceived as visually attractive. In this study, we leveraged the capacity of artificial intelligence to model information processing in the human brain, to evaluate how the beauty of human faces and artistic paintings can be predicted from the efficiency of the neural code. Our results show that the efficiency of information processing can explain approximately one-third of the perception of beauty and emphasize the importance of considering how information is processed when investigating beauty. Additionally, our use of artificial intelligence demonstrates the potential of this technology to help better understand complex human behaviors.

Suggested Citation

  • Nicolas M Dibot & Sonia Tieo & Tamra C Mendelson & William Puech & Julien P Renoult, 2023. "Sparsity in an artificial neural network predicts beauty: Towards a model of processing-based aesthetics," PLOS Computational Biology, Public Library of Science, vol. 19(12), pages 1-16, December.
  • Handle: RePEc:plo:pcbi00:1011703
    DOI: 10.1371/journal.pcbi.1011703
    as

    Download full text from publisher

    File URL: https://journals.plos.org/ploscompbiol/article?id=10.1371/journal.pcbi.1011703
    Download Restriction: no

    File URL: https://journals.plos.org/ploscompbiol/article/file?id=10.1371/journal.pcbi.1011703&type=printable
    Download Restriction: no

    File URL: https://libkey.io/10.1371/journal.pcbi.1011703?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Janiszewski, Chris, 1993. "Preattentive Mere Exposure Effects," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(3), pages 376-392, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Koo, Minkyung & Shavitt, Sharon & Lalwani, Ashok K. & Chinchanachokchai, Sydney, 2020. "Engaging in a culturally mismatched thinking style increases the preference for familiar consumer options for analytic but not holistic thinkers," International Journal of Research in Marketing, Elsevier, vol. 37(4), pages 837-852.
    2. Septianto, Felix & Ye, Sheng & Northey, Gavin, 2021. "The effectiveness of advertising images in promoting experiential offerings: An emotional response approach," Journal of Business Research, Elsevier, vol. 122(C), pages 344-352.
    3. Romain Cadario, 2015. "The impact of online word-of-mouth on television show viewership: An inverted U-shaped temporal dynamic," Marketing Letters, Springer, vol. 26(4), pages 411-422, December.
    4. Puccinelli, Nancy M. & Goodstein, Ronald C. & Grewal, Dhruv & Price, Robert & Raghubir, Priya & Stewart, David, 2009. "Customer Experience Management in Retailing: Understanding the Buying Process," Journal of Retailing, Elsevier, vol. 85(1), pages 15-30.
    5. Rosbergen, Edward & Wedel, Michel & Pieters, Rik, 1997. "Analyzing visual attention tot repeated print advertising using scanpath theory," Research Report 97B32, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
    6. Ye, Gewei & van Raaij, W. Fred, 1997. "What inhibits the mere-exposure effect: Recollection or familiarity?," Journal of Economic Psychology, Elsevier, vol. 18(6), pages 629-648, November.
    7. Kfir Eliaz & Ran Spiegler, 2011. "Consideration Sets and Competitive Marketing," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 78(1), pages 235-262.
    8. Patrali Chatterjee & Donna L. Hoffman & Thomas P. Novak, 2003. "Modeling the Clickstream: Implications for Web-Based Advertising Efforts," Marketing Science, INFORMS, vol. 22(4), pages 520-541, May.
    9. Hauser, John R., 2014. "Consideration-set heuristics," Journal of Business Research, Elsevier, vol. 67(8), pages 1688-1699.
    10. repec:dgr:rugsom:95b27 is not listed on IDEAS
    11. Huang, Zhongqiang (Tak) & Kwong, Jessica Y.Y., 2016. "Illusion of variety: Lower readability enhances perceived variety," International Journal of Research in Marketing, Elsevier, vol. 33(3), pages 674-687.
    12. Justin M. Ross & Sarah E. Larson & Chad Wall, 2012. "Are Surveys Of Experts Unbiased? Evidence From College Football Rankings," Contemporary Economic Policy, Western Economic Association International, vol. 30(4), pages 502-522, October.
    13. Otterbring, Tobias & Wästlund, Erik & Gustafsson, Anders & Shams, Poja, 2014. "Vision (im)possible? The effects of in-store signage on customers’ visual attention," Journal of Retailing and Consumer Services, Elsevier, vol. 21(5), pages 676-684.
    14. Gorin, Aleksei & Nedelko, Anastasia & Kosonogov, Vladimir & Vakhviyainen, Maria & Tugin, Sergey & Moiseeva, Victoria & Klucharev, Vasily & Shestakova, Anna, 2022. "N400 correlate of brand associations," Journal of Economic Psychology, Elsevier, vol. 90(C).
    15. Yu-You Liou & Hung-Hao Chang & David R. Just, 2024. "How do consumers respond to COVID-19? Application of Bayesian approach on credit card transaction data," Quality & Quantity: International Journal of Methodology, Springer, vol. 58(6), pages 5737-5754, December.
    16. A. Reuber & Eileen Fischer, 2010. "Organizations Behaving Badly: When Are Discreditable Actions Likely to Damage Organizational Reputation?," Journal of Business Ethics, Springer, vol. 93(1), pages 39-50, April.
    17. repec:dau:papers:123456789/4235 is not listed on IDEAS
    18. Bell, Raoul & Buchner, Axel, 2018. "Positive Effects of Disruptive Advertising on Consumer Preferences," Journal of Interactive Marketing, Elsevier, vol. 41(C), pages 1-13.
    19. Yuanyuan Zhou & Qian Li & Shiyang Gong & Daniel P. Hampson & Zhicen Liu, 2023. "Looking back is better than looking forward: visualization, temporal frames, and new product evaluation in China," Asian Business & Management, Palgrave Macmillan, vol. 22(3), pages 829-856, July.
    20. Pieters, Rik G.M. & Rosbergen, Edward & Hartog, Michel, 1995. "Visual attention to advertising : the impact of motivation and repetition," Research Report 95B27, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
    21. Husić-Mehmedović, Melika & Omeragić, Ismir & Batagelj, Zenel & Kolar, Tomaž, 2017. "Seeing is not necessarily liking: Advancing research on package design with eye-tracking," Journal of Business Research, Elsevier, vol. 80(C), pages 145-154.
    22. Darvasi, Gábor & Spann, Martin & Zubcsek, Peter Pal, 2024. "How observation of other shoppers increases the in-store use of mobile technology," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:plo:pcbi00:1011703. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ploscompbiol (email available below). General contact details of provider: https://journals.plos.org/ploscompbiol/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.