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A Preliminary Analysis of the Marketing of Mango in Sindh Province, Pakistan

Author

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  • Ali Muhammed Khushk

    (Department of Agricultural Economics, Wye College, University of London.)

  • Laurence E.D. Smith

    (Department of Agricultural Economics, Wye College, University of London.)

Abstract

Fruits are an important sub-sector in the agricultural sector of Pakistan. This paper describes the structure and operation of the marketing channels, and quantifies marketing margins of producers and other market agencies. Survey results show that more than 90 percent of producers sold harvesting rights to their orchards to contractors. The producers’ share of the retail price was calculated to be 25 percent. The other shares were 43 percent for contractors, 6 percent for commission agents, 5 percent for wholesalers, and 21 percent for retailers. Other indicators reported here are net profit margins, duration and type of contract, method of contract price determination, mode of payment, and conduct of auctions.

Suggested Citation

  • Ali Muhammed Khushk & Laurence E.D. Smith, 1996. "A Preliminary Analysis of the Marketing of Mango in Sindh Province, Pakistan," The Pakistan Development Review, Pakistan Institute of Development Economics, vol. 35(3), pages 241-255.
    • Handle: RePEc:pid:journl:v:35:y:1996:i:3:p:241-255
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    File URL: http://www.pide.org.pk/pdf/PDR/1996/Volume3/241-255.pdf
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    References listed on IDEAS

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    1. Swarup, R. & Sikka, B. K. & Nadda, C. S. & Vaidya, C. S., 1985. "Price Spread and Marketing Margins for Himachal Apples: Temporal and Spatial Analysis," Indian Journal of Agricultural Economics, Indian Society of Agricultural Economics, vol. 40(3), July.
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    Cited by:

    1. Badar, Hammad & Ariyawardana, Anoma & Collins, Ray, 2015. "Capturing Consumer Preferences for Value Chain Improvements in the Mango Industry of Pakistan," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 18(3), pages 1-18, September.
    2. Amitrajeet A. Batabyal & Peter Nijkamp, 2007. "Optimal Resource Management in the Presence of a Deleterious Alien Species," Tinbergen Institute Discussion Papers 07-085/3, Tinbergen Institute.
    3. Ahmad, Munir & Croraton, Caesar & Qayyum, Abdul & Iqbal, Muhammad & Dorosh, Paul, 2005. "Impact of Domestic Policies towards Agricultural Trade Liberalization and Market Reform on Food Security in Pakistan," MPRA Paper 72932, University Library of Munich, Germany.
    4. Abdul Ghafoor & Khalid Mustafa & Khalid Mushtaq & Abedullah, 2009. "Cointegration and Causality: An Application to Major Mango Markets in Pakistan," Lahore Journal of Economics, Department of Economics, The Lahore School of Economics, vol. 14(1), pages 85-113, Jan-Jun.
    5. Smith, Laurence E. D. & Stockbridge, Michael & Lohano, Hari Ram, 1999. "Facilitating the Provision of Farm Credit: The Role of Interlocking Transactions Between Traders and Zamindars in Crop Marketing Systems in Sindh," World Development, Elsevier, vol. 27(2), pages 403-418, February.
    6. Muhammad Sharif & Umar Farooq & Waqar Malik, 2005. "Citrus Marketing in Punjab: Constraints and Potential for Improvement," The Pakistan Development Review, Pakistan Institute of Development Economics, vol. 44(4), pages 673-694.

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