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The Impact Of Corporate Social Responsibility (Csr) On Companies’ Competitiveness – Proposed Research Directions

Author

Listed:
  • Olaf Flak

    (University of Economics in Katowice, Poland)

  • Adrian Pyszka

    (University of Economics in Katowice, Poland)

Abstract

The present paper is the continuation of the authors’ previous publication on the potential impact of corporate social responsibility on the competitiveness of organizations. The research objective is to show the area of study as the junction of the classic concept of competitiveness and a new business model created out of CSR-focused management seen from the perspective of the value chain and the competitive context. The planned effect the paper is the presentation of a proactive and strategic approach to CSR and a way of exploring and testing hypotheses concerning the impact on enterprises’ competitiveness. In the final section attention is paid to the pitfalls connected with implementing CSR.

Suggested Citation

  • Olaf Flak & Adrian Pyszka, 2011. "The Impact Of Corporate Social Responsibility (Csr) On Companies’ Competitiveness – Proposed Research Directions," Equilibrium. Quarterly Journal of Economics and Economic Policy, Institute of Economic Research, vol. 6(4), pages 39-52, December.
    • Handle: RePEc:pes:ierequ:v:6:y:2011:i:4:p:39-52
    DOI: 10.12775/EQUIL2011.027
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    References listed on IDEAS

    as
    1. Yungwook Kim & Soo-Yeon Kim, 2010. "The Influence of Cultural Values on Perceptions of Corporate Social Responsibility: Application of Hofstede’s Dimensions to Korean Public Relations Practitioners," Journal of Business Ethics, Springer, vol. 91(4), pages 485-500, February.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    corporate social responsibility; CSR; competitiveness; value chain; competitive context; stakeholders;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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