IDEAS home Printed from https://ideas.repec.org/a/pal/palcom/v11y2024i1d10.1057_s41599-024-03266-0.html
   My bibliography  Save this article

Demand and satisfaction analysis of short health videos among Chinese urban youth: A mixed-methods study based on the KANO model

Author

Listed:
  • Zehang Xie

    (Shanghai Jiao Tong University)

  • Wu Li

    (Shanghai Jiao Tong University)

  • Yunxiang Xie

    (Quanzhou Vocational and Technical University)

  • Lingbo Wang

    (Shanghai Jiao Tong University)

Abstract

Short videos have become a powerful medium in health communication. This study explores the information needs and satisfaction of Chinese urban youth regarding short health videos, guided by the KANO model. The research was conducted in four stages: text mining, online survey, demand analysis, and emotional strategy analysis. During the text mining stage, we used GooSeeker software to extract 26,108 health-tagged short video entries from Douyin and identified 21 unique themes through a collinear network analysis. In the online survey stage, we gathered data on urban youth’s preferences for these themes. Using the KANO model and Better-Worse analysis in the demand analysis stage, we categorized health video demands and gained insights into the preferred content. In the emotional strategy analysis stage, we examined how different emotional strategies like appeals to fear and hope influenced content effectiveness. Findings show that content related to health science, tea drinking, popular news, and food safety significantly enhances satisfaction. Conversely, information on refuting rumors, epidemic prevention, and control, as well as authoritative views, tends to lower satisfaction, possibly due to a trust crisis caused by a mismatch between demand and supply. This study suggests that content creators can boost engagement and satisfaction by focusing on preferred themes. It also highlights the varying impacts of information sources and emotional strategies on the health video preferences of Chinese urban youth. The insights from this research provide a foundation for user-centric content creation and platform development in health communication.

Suggested Citation

  • Zehang Xie & Wu Li & Yunxiang Xie & Lingbo Wang, 2024. "Demand and satisfaction analysis of short health videos among Chinese urban youth: A mixed-methods study based on the KANO model," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-13, December.
  • Handle: RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-03266-0
    DOI: 10.1057/s41599-024-03266-0
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1057/s41599-024-03266-0
    File Function: Abstract
    Download Restriction: Access to full text is restricted to subscribers.

    File URL: https://libkey.io/10.1057/s41599-024-03266-0?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Chi-Hung Lo, 2021. "Application of Refined Kano’s Model to Shoe Production and Consumer Satisfaction Assessment," Sustainability, MDPI, vol. 13(5), pages 1-22, February.
    2. Hongyan Liang & Huimin Pang, 2022. "The Cognitive, Behavioral and Interpersonal Impacts of Virtual Practice with Short Health Videos on Chinese Ageing Women: A Discursive Approach," IJERPH, MDPI, vol. 19(12), pages 1-16, June.
    3. Pedro Cuesta-Valiño & Pablo Gutiérrez-Rodríguez & Patricia Durán-Álamo, 2022. "Why Do People Return to Video Platforms? Millennials and Centennials on TikTok," Media and Communication, Cogitatio Press, vol. 10(1), pages 198-207.
    4. Diqiang Chen & Diefeng Peng & Marc Oliver Rieger & Mei Wang, 2021. "Institutional and cultural determinants of speed of government responses during COVID-19 pandemic," Palgrave Communications, Palgrave Macmillan, vol. 8(1), pages 1-9, December.
    5. Ke Qin & Xiujuan Chen & Linhai Wu, 2022. "The effects of psychological capital on citizens’ willingness to participate in food safety social co-governance in China," Palgrave Communications, Palgrave Macmillan, vol. 9(1), pages 1-8, December.
    6. Henner Gimpel & Tobias Manner-Romberg & Fabian Schmied & Till J. Winkler, 2021. "Understanding the evaluation of mHealth app features based on a cross-country Kano analysis," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(4), pages 765-794, December.
    7. Fernando Barrios-Ipenza & Arturo Calvo-Mora & Fernando Criado-García & Walter H. Curioso, 2021. "Quality Evaluation of Health Services Using the Kano Model in Two Hospitals in Peru," IJERPH, MDPI, vol. 18(11), pages 1-19, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Omrane Guedhami & April Knill & William L. Megginson & Lemma W. Senbet, 2022. "The dark side of globalization: Evidence from the impact of COVID-19 on multinational companies," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 53(8), pages 1603-1640, October.
    2. Lujie Deng & Nurul Hanim Romainoor & Bolun Zhang, 2023. "Evaluation of the Usage Requirements of Hospital Signage Systems Based on the Kano Model," Sustainability, MDPI, vol. 15(6), pages 1-18, March.
    3. Amir Hossein Sheikh Azadi & Vahid Shamsi Nesary & Omid Kebriyaii & Mohammad Khalilzadeh & Jurgita Antucheviciene, 2023. "Design of a Green Supply Chain Based on the Kano Model Considering Pricing," Sustainability, MDPI, vol. 15(17), pages 1-20, August.
    4. Edith Maier & Ulrich Reimer & Nilmini Wickramasinghe, 2021. "Digital healthcare services," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(4), pages 743-746, December.
    5. Yumei Luo & Guiping Wang & Yuwei Li & Qiongwei Ye, 2021. "Examining Protection Motivation and Network Externality Perspective Regarding the Continued Intention to Use M-Health Apps," IJERPH, MDPI, vol. 18(11), pages 1-17, May.
    6. Sarah Spiekermann & Hanna Krasnova & Oliver Hinz & Annika Baumann & Alexander Benlian & Henner Gimpel & Irina Heimbach & Antonia Köster & Alexander Maedche & Björn Niehaves & Marten Risius & Manuel Tr, 2022. "Values and Ethics in Information Systems," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 64(2), pages 247-264, April.
    7. Mavisakalyan, Astghik & Sharma, Swati & Weber, Clas, 2024. "Pro-environmental behavior and subjective well-being: Culture has a role to play," Ecological Economics, Elsevier, vol. 217(C).
    8. Liangang Li & Shuoya Liu & Chen Li & Pingyu Zhang & Kevin Lo, 2022. "What Matters for Regional Economic Resilience Amid Multi Shock Situations: Structural or Agency? Evidence from Resource-Based Cities in China," Sustainability, MDPI, vol. 14(9), pages 1-18, May.
    9. Ming Liu & Haomin Wu & Bingxuan Lin & Jingxia Zhang, 2023. "A small global village: the effects of collectivist, tight and Confucian cultures on the spread of COVID-19," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-9, December.
    10. Lindskog, Annika & Olsson, Ola, 2023. "Conditional Persistence? Historical Disease Exposure and Government Response to COVID-19," Working Papers in Economics 835, University of Gothenburg, Department of Economics.
    11. Zuo, Wenming & Bai, Weijing & Zhu, Wenfeng & He, Xinming & Qiu, Xinxin, 2022. "Changes in service quality of sharing accommodation: Evidence from airbnb," Technology in Society, Elsevier, vol. 71(C).
    12. Hans Ulrich Buhl & Valerie Graf-Drasch & Christian Wiethe, 2023. "What to say and what to do: the disparity of the communication and investment in sustainability targets, given customer expectations," Journal of Business Economics, Springer, vol. 93(3), pages 485-507, April.
    13. Li Yu & Weiwei Wu, 2024. "The impact of perceived environmental corporate social responsibility on idea generation and idea implementation," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-15, December.
    14. Pal, Shounak & Biswas, Baidyanath & Gupta, Rohit & Kumar, Ajay & Gupta, Shivam, 2023. "Exploring the factors that affect user experience in mobile-health applications: A text-mining and machine-learning approach," Journal of Business Research, Elsevier, vol. 156(C).
    15. Chakraborty, Debarun & Singu, Hari Babu & Patre, Smruti, 2022. "Fitness Apps's purchase behaviour: Amalgamation of Stimulus-Organism-Behaviour-Consequence framework (S–O–B–C) and the innovation resistance theory (IRT)," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
    16. Chin-Feng Lin & Yin-Chih Fu & Liang-Shiun Lin & Chen-Su Fu, 2022. "Minimal Human Interaction in Hospitals: Effective Online Registration System Design," SAGE Open, , vol. 12(3), pages 21582440221, September.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-03266-0. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: https://www.nature.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.