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Globalization and Electronic Commerce: Inferences from Retail Brokering


  • Steven Globerman

    (Western Washington University)

  • Thomas W Roehl

    (Western Washington University)

  • Stephen Standifird

    (Western Washington University)


E-commerce has contributed to the retail brokerage industry becoming more global and more contestable. By examining the different stages of the value chain, we can analyze the differential impact of the information and communication technology (ICT) revolution on each segment of the industry. To date, the primary drivers of globalization have been manifested at the ‘wholesale’ stage of the industry. In contrast, important features of the broker-customer interface have perpetuated a multi-locational competitive structure at the retail stage of the industry. Nevertheless, actual and potential competition has been significantly increased by the spread of e-commerce at all stages of the industry. E-commerce innovations encourage both standardization and variety within an increasingly competitive industry.© 2001 JIBS. Journal of International Business Studies (2001) 32, 749–768

Suggested Citation

  • Steven Globerman & Thomas W Roehl & Stephen Standifird, 2001. "Globalization and Electronic Commerce: Inferences from Retail Brokering," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 32(4), pages 749-768, December.
  • Handle: RePEc:pal:jintbs:v:32:y:2001:i:4:p:749-768

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    Cited by:

    1. Steven Globerman, 2004. "E-Business And Global Sourcing – Inferences From Securities Exchanges," International Trade 0404006, EconWPA.
    2. Evgeny Popov, 2012. "Transactions & Institutions," Montenegrin Journal of Economics, Economic Laboratory for Transition Research (ELIT), vol. 8(2), pages 115-124.
    3. Reuber, A. Rebecca & Fischer, Eileen, 2011. "International entrepreneurship in internet-enabled markets," Journal of Business Venturing, Elsevier, vol. 26(6), pages 660-679.
    4. Kostas Tsekouras & Dimitris Skuras, 2005. "Productive efficiency and exports: an examination of alternative hypotheses for the Greek cement industry," Applied Economics, Taylor & Francis Journals, vol. 37(3), pages 279-291.
    5. repec:spr:manint:v:48:y:2008:i:4:d:10.1007_s11575-008-0024-x is not listed on IDEAS

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