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The Role of Affect in Cross-Cultural Negotiations


  • Jennifer M George

    (Texas A&M University)

  • Gareth R Jones

    (Texas A&M University)

  • Jorge A Gonzalez

    (Texas A&M University)


This paper presents a model of cross-cultural negotiations which describes how the affect negotiators experience during negotiations influences the character of the negotiation process and its outcomes. Three categories of determinants of negotiator affect are proposed: Individual differences, cross-cultural differences, and contextual factors. The ways in which negotiator affect influences information processing during negotiations are then described. It is suggested that the influence of affect, through substantive information processing, may lead to either positive or negative spirals in negotiations, influencing the ability of negotiators to reach an integrative solution. Finally, the ways in which negotiators can break out of destructive negative spirals by engaging in motivated rather than substantive information processing are discussed.© 1998 JIBS. Journal of International Business Studies (1998) 29, 749–772

Suggested Citation

  • Jennifer M George & Gareth R Jones & Jorge A Gonzalez, 1998. "The Role of Affect in Cross-Cultural Negotiations," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 29(4), pages 749-772, December.
  • Handle: RePEc:pal:jintbs:v:29:y:1998:i:4:p:749-772

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    Cited by:

    1. Musteen, Martina, 2016. "Behavioral factors in offshoring decisions: A qualitative analysis," Journal of Business Research, Elsevier, vol. 69(9), pages 3439-3446.
    2. Ahammad, Mohammad Faisal & Tarba, Shlomo Y. & Liu, Yipeng & Glaister, Keith W. & Cooper, Cary L., 2016. "Exploring the factors influencing the negotiation process in cross-border M&A," International Business Review, Elsevier, vol. 25(2), pages 445-457.
    3. Saorín-Iborra, M. Carmen, 2008. "Time pressure in acquisition negotiations: Its determinants and effects on parties' negotiation behaviour choice," International Business Review, Elsevier, vol. 17(3), pages 285-309, June.
    4. Zorzini, Marta & Stevenson, Mark & Hendry, Linda C., 2012. "Customer Enquiry Management in global supply chains: A comparative multi-case study analysis," European Management Journal, Elsevier, vol. 30(2), pages 121-140.
    5. Forgas, Joseph P. & George, Jennifer M., 2001. "Affective Influences on Judgments and Behavior in Organizations: An Information Processing Perspective," Organizational Behavior and Human Decision Processes, Elsevier, vol. 86(1), pages 3-34, September.
    6. Chabowski, Brian R. & Samiee, Saeed & Hult, G. Tomas M., 2017. "Cross-national research and international business: An interdisciplinary path," International Business Review, Elsevier, vol. 26(1), pages 89-101.
    7. Harri T. Luomala & Rajesh Kumar & J. D. Singh & Matti Jaakkola, 2015. "When an Intercultural Business Negotiation Fails: Comparing the Emotions and Behavioural Tendencies of Individualistic and Collectivistic Negotiators," Group Decision and Negotiation, Springer, vol. 24(3), pages 537-561, May.
    8. Kumar, Rajesh & Rangan, U. Srinivasa & Rufín, Carlos, 2005. "Negotiating complexity and legitimacy in independent power project development," Journal of World Business, Elsevier, vol. 40(3), pages 302-320, August.
    9. Byrne, Gabriel J. & Bradley, Frank, 2007. "Culture's influence on leadership efficiency: How personal and national cultures affect leadership style," Journal of Business Research, Elsevier, vol. 60(2), pages 168-175, February.
    10. Meiling Wong, 2010. "Guanxi Management as Complex Adaptive Systems: a Case Study of Taiwanese ODI in China," Journal of Business Ethics, Springer, vol. 91(3), pages 419-432, February.
    11. Malik, Tariq H. & Yazar, Orhan H., 2016. "The negotiator’s power as enabler and cultural distance as inhibitor in the international alliance formation," International Business Review, Elsevier, vol. 25(5), pages 1043-1052.

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