Conducting International Mail Surveys: The Effect of Incentives on Response Rates with an Industry Population
Mail surveys are one alternative for satisfying information needs about international markets. To date, minimal empirical research is available to inform academicians or practitioners of expected response rates, or of the efficacy of incentives when undertaking mail surveys across disparate cultures. The results from a study conducted in six countries suggests that an inexpensive and perhaps symbolic incentive, such as a commemorative stamp, can significantly increase response rates. For academicians conducting cross-cultural research, the mail survey may be the most cost-effective data collection method.© 1988 JIBS. Journal of International Business Studies (1988) 19, 491–496
Volume (Year): 19 (1988)
Issue (Month): 3 (September)
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