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Demand Shifting, Optimal Firm Growth, and Rule-of-Thumb Decision Making

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  • Henry G. Grabowski

Abstract

I. The basic model, 217. — II. Multiplicative demand curves and steady growth expectations, 222. — III. Equilibrium solutions, 226. — IV. Nonconstant returns to scale, 230. — V. Rule-of-thumb decision making and steady growth solutions, 232. — VI. Summary and conclusions, 234.

Suggested Citation

  • Henry G. Grabowski, 1970. "Demand Shifting, Optimal Firm Growth, and Rule-of-Thumb Decision Making," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 84(2), pages 217-235.
  • Handle: RePEc:oup:qjecon:v:84:y:1970:i:2:p:217-235.
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    Cited by:

    1. Salmani, Yasamin & Partovi, Fariborz Y., 2021. "Channel-level resource allocation decision in multichannel retailing: A U.S. multichannel company application," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    2. Fare, Rolf & Grosskopf, Shawna & Seldon, Barry J. & Tremblay, Victor J., 2004. "Advertising efficiency and the choice of media mix: a case of beer," International Journal of Industrial Organization, Elsevier, vol. 22(4), pages 503-522, April.
    3. Seldon, Barry J., 1987. "Economic Evaluation of Forestry Research: Synthesis and Methodology," Evaluating Agricultural Research and Productivity, Proceedings of a Workshop, Atlanta, Georgia, January 29-30, 1987, Miscellaneous Publication 52 50027, University of Minnesota, Agricultural Experiment Station.
    4. Xin Chen & Chung‐Lun Li & Byong‐Duk Rhee & David Simchi‐Levi, 2007. "The impact of manufacturer rebates on supply chain profits," Naval Research Logistics (NRL), John Wiley & Sons, vol. 54(6), pages 667-680, September.
    5. Vahideh Sadat Abedi, 2017. "Allocation of advertising budget between multiple channels to support sales in multiple markets," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 68(2), pages 134-146, February.
    6. Becker, Annette & Hottenrott, Hanna & Mukherjee, Anwesha, 2022. "Division of labor in R&D? Firm size and specialization in corporate research," Journal of Economic Behavior & Organization, Elsevier, vol. 194(C), pages 1-23.

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