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Operationalizing Economic Models of Demand for Product Characteristics

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  • Ratchford, Brian T

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  • Ratchford, Brian T, 1979. "Operationalizing Economic Models of Demand for Product Characteristics," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 6(1), pages 76-84, June.
    • Handle: RePEc:oup:jconrs:v:6:y:1979:i:1:p:76-84
    DOI: 10.1086/208750
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    Cited by:

    1. John R. Hauser & Steven M. Shugan, 2008. "Defensive Marketing Strategies," Marketing Science, INFORMS, vol. 27(1), pages 88-110, 01-02.
    2. Yongjin Park & Youngsok Bang & Jae-Hyeon Ahn, 2020. "How Does the Mobile Channel Reshape the Sales Distribution in E-Commerce?," Information Systems Research, INFORMS, vol. 31(4), pages 1164-1182, December.
    3. Wayne DeSarbo & Kamel Jedidi & Joel Steckel, 1991. "A stochastic multidimensional scaling procedure for the empirical determination of convex indifference curves for preference/choice analysis," Psychometrika, Springer;The Psychometric Society, vol. 56(2), pages 279-307, June.
    4. Zachary G. Arens & Rebecca W. Hamilton, 2018. "The substitution strategy dilemma: substitute selection versus substitute effectiveness," Journal of the Academy of Marketing Science, Springer, vol. 46(1), pages 130-146, January.
    5. Margoluis, Amy & Tilley, Daniel S., 1982. "Implicit Prices for Juice and Drink Characteristics," 1982 Annual Meeting, August 1-4, Logan, Utah 279200, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).

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