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Trend Effects and Gender Differences in Retrospective Judgments of Consumption Emotions

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  • Dube, Laurette
  • Morgan, Michael S

Abstract

A field study performed at the end of multiday hospital stays investigated trend effects on retrospective global judgments of emotions. Subjects (43 women and 50 men) reported instances of their positive and negative emotions, retrospective global judgments of these emotions, and satisfaction with hospital services. Retrospective global judgments of positive and negative emotions were a positive function of the increase or decrease of the instances of emotions over time. Consistent with predictions based on the literature on gender differences in information processing, men's retrospective judgments of positive emotions were highly sensitive to trend effects but no trend effect was found for negative emotions. In contrast, women demonstrated trend effects primarily in judgments of negative emotions. Trends in positive and negative emotions, however, did not significantly contribute to satisfaction judgements for men and women. Theoretical and managerial implications of the results are discussed. Copyright 1996 by the University of Chicago.

Suggested Citation

  • Dube, Laurette & Morgan, Michael S, 1996. "Trend Effects and Gender Differences in Retrospective Judgments of Consumption Emotions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 23(2), pages 156-162, September.
    • Handle: RePEc:oup:jconrs:v:23:y:1996:i:2:p:156-62
    DOI: 10.1086/209474
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    2. Babin, Barry J. & Attaway, Jill S., 2000. "Atmospheric Affect as a Tool for Creating Value and Gaining Share of Customer," Journal of Business Research, Elsevier, vol. 49(2), pages 91-99, August.
    3. Kalamas, Maria & Laroche, Michel & Makdessian, Lucy, 2008. "Reaching the boiling point: Consumers' negative affective reactions to firm-attributed service failures," Journal of Business Research, Elsevier, vol. 61(8), pages 813-824, August.
    4. Harman, David M. & Porter, Michael C., 2021. "Your receipt is in the bag: Service and temporal effects as factors of customer engagement formation during acquisition," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
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    6. Imran Khan & Zillur Rahman, 2017. "Brand Experience and Emotional Attachment in Services: The Moderating Role of Gender," Service Science, INFORMS, vol. 9(1), pages 50-61, March.
    7. Brush, Gregory J. & Soutar, Geoffrey N., 2022. "A Rasch analysis of service performance in a tourism context," Journal of Business Research, Elsevier, vol. 139(C), pages 338-353.
    8. Carol L. Esmark & Stephanie M. Noble, 2018. "Retail space invaders: when employees’ invasion of customer space increases purchase intentions," Journal of the Academy of Marketing Science, Springer, vol. 46(3), pages 477-496, May.
    9. d'Astous, Alain, 2000. "Irritating Aspects of the Shopping Environment," Journal of Business Research, Elsevier, vol. 49(2), pages 149-156, August.
    10. Dass, Mayukh & Kohli, Chiranjeev & Kumar, Piyush & Thomas, Sunil, 2014. "A study of the antecedents of slogan liking," Journal of Business Research, Elsevier, vol. 67(12), pages 2504-2511.
    11. Lieven, Theo, 2016. "Customers' choice of a salesperson during the initial sales encounter," Journal of Retailing and Consumer Services, Elsevier, vol. 32(C), pages 109-116.
    12. Miguel Giménez García-Conde & Longinos Marín & Salvador Ruiz De Maya, 2020. "Effective Social Marketing to Improve Parental Intentions Giving More Fruits and Vegetables to Children," Sustainability, MDPI, vol. 12(19), pages 1-13, September.
    13. Min Hou & Zuohao Hu, 2013. "Patronage, only for happiness? ¨C An analysis on Coexistence of Multiple Consumption Emotions," Business and Management Research, Business and Management Research, Sciedu Press, vol. 2(1), pages 116-127, March.
    14. Brower, Jacob & Kashmiri, Saim & Mahajan, Vijay, 2017. "Signaling virtue: Does firm corporate social performance trajectory moderate the social performance–financial performance relationship?," Journal of Business Research, Elsevier, vol. 81(C), pages 86-95.
    15. Babin, Barry J. & Babin, Laurie, 2001. "Seeking something different? A model of schema typicality, consumer affect, purchase intentions and perceived shopping value," Journal of Business Research, Elsevier, vol. 54(2), pages 89-96, November.

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