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Female Labor Force Participation and Time-Saving Household Technology: A Case Study of the Microwave from 1978 to 1989

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  • Oropesa, R S

Abstract

American households are facing severe time constraints as women increase their participation in the wage economy. The implications of this situation for the adoption of time-saving technology in the home are not well understood. Previous research suggest several scenarios regarding the consequences of female labor force participation for the purchase of time-saving technology: (1) there may be no effect, (2) female labor force participation may have a direct effect, (3) female labor force participation may have an indirect effect through income, or (4) direct effects emerge over time. This article evaluates these hypotheses with a case study of the microwave oven, through proprietary cross-sectional surveys of married-couple households conducted from 1978 to 1989. Copyright 1993 by the University of Chicago.

Suggested Citation

  • Oropesa, R S, 1993. "Female Labor Force Participation and Time-Saving Household Technology: A Case Study of the Microwave from 1978 to 1989," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(4), pages 567-579, March.
    • Handle: RePEc:oup:jconrs:v:19:y:1993:i:4:p:567-79
    DOI: 10.1086/209323
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    Cited by:

    1. Elkinawy, Susan & Stater, Mark, 2011. "Gender differences in executive compensation: Variation with board gender composition and time," Journal of Economics and Business, Elsevier, vol. 63(1), pages 23-45, January.
    2. Elkinawy, Susan & Stater, Mark, 2011. "Gender differences in executive compensation: Variation with board gender composition and time," Journal of Economics and Business, Elsevier, vol. 63(1), pages 23-45.
    3. Malin Sundström & Anita Radon, 2015. "Utilizing The Concept Of Convenience As A Business Opportunity In Emerging Markets," Organizations and Markets in Emerging Economies, Faculty of Economics, Vilnius University, vol. 6(2).
    4. Joyce P. Jacobsen, 2013. "Changing Technologies of Household Production: Causes and Effects," Wesleyan Economics Working Papers 2013-004, Wesleyan University, Department of Economics.
    5. Joyce P. Jacobsen, 2011. "The Role of Technological Change in Increasing Gender Equity with a Focus on Information and Communications Technologyy," Wesleyan Economics Working Papers 2011-007, Wesleyan University, Department of Economics.
    6. Euehun Lee & Anil Mathur & Choong Fatt & George Moschis, 2012. "The timing and context of consumer decisions," Marketing Letters, Springer, vol. 23(3), pages 793-805, September.
    7. Radek Szulga, 2014. "A Dynamic Model of Female Labor Force Participation Rate and Human Capital Investment," Journal of Economic Development, Chung-Ang Unviersity, Department of Economics, vol. 39(3), pages 81-114, September.

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