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Utility and Choice: An Empirical Study of Wife/Husband Decision Makin g

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  • Menasco, Michael B
  • Curry, David J

Abstract

Results of an experiment manipulating the effects of cognitive conflict, role dominance, and persuasive messages on husband-wife decisions show that couples tend to choose options that are equitable and centered in their negotiation set, a tendency that is prevalent over choice occasions and bargaining conditions. Two mechanisms that support equity--static cooperation and dynamic shifts in individual utility function--are interpreted in light of these findings and those of other researchers. Copyright 1989 by the University of Chicago.

Suggested Citation

  • Menasco, Michael B & Curry, David J, 1989. "Utility and Choice: An Empirical Study of Wife/Husband Decision Makin g," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(1), pages 87-97, June.
    • Handle: RePEc:oup:jconrs:v:16:y:1989:i:1:p:87-97
    DOI: 10.1086/209196
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    Cited by:

    1. Boto-García, David & Mariel, Petr & Baños-Pino, José Francisco, 2023. "Intra-household bargaining for a joint vacation," Journal of choice modelling, Elsevier, vol. 47(C).
    2. Neeraj Arora & Ty Henderson & Qing Liu, 2011. "Noncompensatory Dyadic Choices," Marketing Science, INFORMS, vol. 30(6), pages 1028-1047, November.
    3. Ardeshiri, Ali & Vij, Akshay, 2019. "Lifestyles, residential location, and transport mode use: A hierarchical latent class choice model," Transportation Research Part A: Policy and Practice, Elsevier, vol. 126(C), pages 342-359.
    4. David Hensher & Matthew Beck & John Rose, 2011. "Accounting for Preference and Scale Heterogeneity in Establishing Whether it Matters Who is Interviewed to Reveal Household Automobile Purchase Preferences," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 49(1), pages 1-22, May.
    5. Anocha Aribarg & Neeraj Arora & Moon Young Kang, 2010. "Predicting Joint Choice Using Individual Data," Marketing Science, INFORMS, vol. 29(1), pages 139-157, 01-02.

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