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On the Scientific Status of Consumer Research and the Need for an Interpretive Approach to Studying Consumption Behavior

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  • Holbrook, Morris B
  • O'Shaughnessy, John

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  • Holbrook, Morris B & O'Shaughnessy, John, 1988. "On the Scientific Status of Consumer Research and the Need for an Interpretive Approach to Studying Consumption Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(3), pages 398-402, December.
  • Handle: RePEc:oup:jconrs:v:15:y:1988:i:3:p:398-402
    DOI: 10.1086/209178
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    Cited by:

    1. Branco-Illodo, Ines & Heath, Teresa, 2020. "The ‘perfect gift’ and the ‘best gift ever’: An integrative framework for truly special gifts," Journal of Business Research, Elsevier, vol. 120(C), pages 418-424.
    2. Mehrdokht Pournader & Andrew Kach & Seyed Hossein Razavi Hajiagha & Ali Emrouznejad, 2017. "Investigating the impact of behavioral factors on supply network efficiency: insights from banking’s corporate bond networks," Annals of Operations Research, Springer, vol. 254(1), pages 277-302, July.
    3. Peters, Cara & Bodkin, Charles D., 2018. "Community in context: Comparing brand communities and retail store communities," Journal of Retailing and Consumer Services, Elsevier, vol. 45(C), pages 1-11.
    4. Kleijnen, Mirella & Lee, Nick & Wetzels, Martin, 2009. "An exploration of consumer resistance to innovation and its antecedents," Journal of Economic Psychology, Elsevier, vol. 30(3), pages 344-357, June.
    5. Mrad, Mona & Majdalani, Joelle & Cui, Charles Chi & El Khansa, Zeinab, 2020. "Brand addiction in the contexts of luxury and fast-fashion brands," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    6. Appiah, Gloria & Bonsu, Samuel K. & Sarpong, David, 2021. "The unpowered customer: Co-creation as tactics of the weak," Journal of Business Research, Elsevier, vol. 133(C), pages 317-326.

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