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An Investigation into the Validity of Measures for Variation in Consumption Used in Economics and Marketing

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  • van Trijp, Hans C M
  • Steenkamp, Jan-Benedict E M

Abstract

Measures that purport to represent variation in consumption have been put forward without adequate investigation into their validity, thus hampering a direct comparison of results obtained in empirical studies on this subject. This paper discusses measures for variation in consumption that have been proposed scattered through the economics and marketing literature, and investigates their validity with LISREL. Two subsets of measures are identified, relating to variation at the product level and variation at the attribute level, respectively. High reliability and convergent validity is achieved within each of the two subsets of measures, and discriminant validity is found between the two sets. Copyright 1990 by Oxford University Press.

Suggested Citation

  • van Trijp, Hans C M & Steenkamp, Jan-Benedict E M, 1990. "An Investigation into the Validity of Measures for Variation in Consumption Used in Economics and Marketing," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 17(1), pages 19-41.
  • Handle: RePEc:oup:erevae:v:17:y:1990:i:1:p:19-41
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    Cited by:

    1. Bustos-Reyes, César Augusto & González-Benito, Óscar, 2008. "Store and store format loyalty measures based on budget allocation," Journal of Business Research, Elsevier, vol. 61(9), pages 1015-1025, September.
    2. Fiona MacPhail, 1998. "Moving Beyond Statistical Validity in Economics," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 45(1), pages 119-149, November.

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