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Paradigm Of Digital Communication: The Potential Of Multiple Science Script

Author

Listed:
  • Jasna Horvat

    (Faculty of Economics in Osijek)

  • Josipa Mijoc

    (Faculty of Economics in Osijek)

  • Nives Tomasevic

    (University of Zadar, Department of Information Sciences)

Abstract

The information age is characterized by interactivity in the production and consumption of digital information, leading to the dominance of interactive media, which have been developing at an increasingly high speed and introducing new communication rules, strategies and routines. Due to fast exchange of information, massages have become shorter and new communication signs have been developed (e.g. emoticons), thus making communication even faster. By designating the Glagolitic script as intangible cultural heritage (Decision of the Ministry of Culture dated 7 February 2014), it officially became the medium of “other media”, i.e. the source of creative ideas for both science and art. Based on the above, the authors of this paper examine the semiotic potential of the Glagolitic script categorising it: a) as the potential of the script which conveyed three messages (graphemic, numeric and symbolic) with a single sign, b) as the potential of the script, which, in itself, is “the script with a message” (of Christianity). The authors have proposed the hypothesis that the Glagolitic script holds a certain media potential that could be interesting to the modern media as a source of new cultural products (literature, music, movies, etc.) or a source of communication experiences for introducing new digital media communication trends. The aim of this paper is to identify the characteristics of the Glagolitic script, as intangible cultural heritage, on which the information age media (and thus communication) can rely as a source.

Suggested Citation

  • Jasna Horvat & Josipa Mijoc & Nives Tomasevic, 2015. "Paradigm Of Digital Communication: The Potential Of Multiple Science Script," Economy of eastern Croatia yesterday, today, tommorow, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 4, pages 325-340.
    • Handle: RePEc:osi:eecytt:v:4:y:2015:p:325-340
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    References listed on IDEAS

    as
    1. Tavassoli, Nader T & Han, Jin K, 2001. "Scripted Thought: Processing Korean Hancha and Hangul in a Multimedia Context," Journal of Consumer Research, Oxford University Press, vol. 28(3), pages 482-493, December.
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