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The Contribution of Competitive Intelligence Process in Achieving Strategic Agility: A Qualitative Study of Opinions from a Sample of Executives in the Food Industry Enterprises of Annaba and Skikda

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  • Hanene BELAHCENE

    (Department of Management Sciences, Faculty of Badji Mokhtar, Annaba, Algeria)

  • Fatma Zohra CHAIB

    (Department of Management Sciences, Faculty of Badji Mokhtar, Annaba, Algeria)

Abstract

This study qualitatively analyzes the contribution of the competitive intelligence process to achieving strategic agility, using NVivo v14 software to examine the views of a sample of executives from food industry enterprises in Annaba and Skikda. The study draws on structured interviews with nine executives, all of whom are practitioners in the strategic field. The findings indicate that while the enterprises under study demonstrate strategic agility, this is primarily due to their practice of competitive intelligence, albeit not fully implemented in a comprehensive manner. Based on these results, the study recommends that food industry enterprises develop a clear strategy for collecting, analyzing, and disseminating information, leveraging modern techniques. This will enable decision-makers to enhance the quality and speed of their decisions, further boosting strategic agility.

Suggested Citation

  • Hanene BELAHCENE & Fatma Zohra CHAIB, 2025. "The Contribution of Competitive Intelligence Process in Achieving Strategic Agility: A Qualitative Study of Opinions from a Sample of Executives in the Food Industry Enterprises of Annaba and Skikda," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 10(2), pages 7-20, September.
    • Handle: RePEc:ora:jrojbe:v:10:y:2025:i:2:p:7-20
    DOI: http://doi.org/10.47535/1991ojbe214
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    References listed on IDEAS

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    1. Alberto Ferraris & William Y. Degbey & Sanjay Kumar Singh & Stefano Bresciani & Sylvaine Castellano & Fabio Fiano & Jerome Couturier, 2022. "Microfoundations of Strategic Agility in Emerging Markets: Empirical Evidence of Italian MNEs in India," Post-Print hal-04120475, HAL.
    2. Ferraris, Alberto & Degbey, William Y. & Singh, Sanjay Kumar & Bresciani, Stefano & Castellano, Sylvaine & Fiano, Fabio & Couturier, Jerome, 2022. "Microfoundations of Strategic Agility in Emerging Markets: Empirical Evidence of Italian MNEs in India," Journal of World Business, Elsevier, vol. 57(2).
    3. Hassani, Abdeslam & Mosconi, Elaine, 2022. "Social media analytics, competitive intelligence, and dynamic capabilities in manufacturing SMEs," Technological Forecasting and Social Change, Elsevier, vol. 175(C).
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    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness

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