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Letters designed with behavioural science increase influenza vaccination in Medicare beneficiaries

Author

Listed:
  • David Yokum

    (The Lab @ DC)

  • Julie C. Lauffenburger

    (Brigham and Women’s Hospital and Harvard Medical School)

  • Roya Ghazinouri

    (Brigham and Women’s Hospital and Harvard Medical School)

  • Niteesh K. Choudhry

    (Brigham and Women’s Hospital and Harvard Medical School)

Abstract

A five-arm trial with 228,000 participants found that a single mailed letter increased absolute influenza vaccination rates in individuals ≥66 years of age by about 1%. The framing of the letter made no significant difference to the outcome.

Suggested Citation

  • David Yokum & Julie C. Lauffenburger & Roya Ghazinouri & Niteesh K. Choudhry, 2018. "Letters designed with behavioural science increase influenza vaccination in Medicare beneficiaries," Nature Human Behaviour, Nature, vol. 2(10), pages 743-749, October.
    • Handle: RePEc:nat:nathum:v:2:y:2018:i:10:d:10.1038_s41562-018-0432-2
    DOI: 10.1038/s41562-018-0432-2
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    Cited by:

    1. Rehse, Dominik & Tremöhlen, Felix, 2022. "Fostering participation in digital contact tracing," Information Economics and Policy, Elsevier, vol. 58(C).
    2. Tom Chang & Mireille Jacobson & Manisha Shah & Rajiv Pramanik & Samir B. Shah, 2021. "Financial Incentives and Other Nudges Do Not Increase COVID-19 Vaccinations among the Vaccine Hesitant," NBER Working Papers 29403, National Bureau of Economic Research, Inc.
    3. Bonander, Carl & Ekman, Mats & Jakobsson, Niklas, 2022. "Vaccination nudges: A study of pre-booked COVID-19 vaccinations in Sweden," Social Science & Medicine, Elsevier, vol. 309(C).
    4. Huang, Qian & Gilkey, Melissa B. & Thompson, Peyton & Grabert, Brigid K. & Dailey, Susan Alton & Brewer, Noel T., 2022. "Explaining higher Covid-19 vaccination among some US primary care professionals," Social Science & Medicine, Elsevier, vol. 301(C).
    5. Rehse, Dominik & Tremöhlen, Felix, 2020. "Fostering participation in digital public health interventions: The case of digital contact tracing," ZEW Discussion Papers 20-076, ZEW - Leibniz Centre for European Economic Research.
    6. Christos Nicolaides & Demetris Avraam & Luis Cueto‐Felgueroso & Marta C. González & Ruben Juanes, 2020. "Hand‐Hygiene Mitigation Strategies Against Global Disease Spreading through the Air Transportation Network," Risk Analysis, John Wiley & Sons, vol. 40(4), pages 723-740, April.

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