IDEAS home Printed from https://ideas.repec.org/a/mup/actaun/2021.023.html
   My bibliography  Save this article

Consumer Ethnocentrism: Comparison of Slovakia and the Czech Republic

Author

Listed:
  • Marián Čvirik

    (Department of Marketing, Faculty of Commerce, University of Economics in Bratislava, Dolnozemská cesta 1, 85235 Bratislava, Slovak Republic)

Abstract

Consumer ethnocentrism is an important concept that few scientists are researching in the context of comparing two countries. The main aim of the article is to examine the level of consumer ethnocentrism and its differences in selected countries - Slovakia and Czech. The measurement was performed on the basis of the CETSCALE instrument. We verified the reliability of the instrument on the basis of Cronbach's alpha, while high reliability can be stated. The results suggest that Czechs are more consumer ethnocentric than Slovaks (about 9%). The one-way ANOVA test was used to explore the impact of selected demographic factors (age and gender) on consumer ethnocentrism in both countries studied (Czech Republic and Slovakia). The results suggest that demographic factors (age and gender) are significant factors in consumer ethnocentrism in both countries, but not in the same direction and strength. The reason for these differences can be just the difference in culture from which consumer ethnocentrism is based. In the future, it would be appropriate to examine precisely cultural differences in the context of consumer ethnocentrism. The results can be used in many fields (sociology, psychology, marketing) - both theories and praxis.

Suggested Citation

  • Marián Čvirik, 2021. "Consumer Ethnocentrism: Comparison of Slovakia and the Czech Republic," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 69(2), pages 259-266.
    • Handle: RePEc:mup:actaun:2021.023
    DOI: 10.11118/actaun.2021.023
    as

    Download full text from publisher

    File URL: http://acta.mendelu.cz/doi/10.11118/actaun.2021.023.html
    Download Restriction: free of charge
    File URL: http://acta.mendelu.cz/doi/10.11118/actaun.2021.023.pdf
    Download Restriction: free of charge
    File URL: https://libkey.io/10.11118/actaun.2021.023?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Robert Schooler, 1971. "Bias Phenomena Attendant to the Marketing of Foreign Goods in the U.S," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 2(1), pages 71-80, March.
    2. George Balabanis & Adamantios Diamantopoulos & Rene Dentiste Mueller & T C Melewar, 2001. "The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric Tendencies," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 32(1), pages 157-175, March.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Marián ÄŒvirik & Emmanuel Dotong, 2023. "Consumer Ethnocentrism and the Influence of Selected Demographic Factors: A Comparative Study Among the Countries of Slovakia, the Czech Republic, and the Philippines," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 35(2), pages 165-181.
    2. Paweł Bryła, 2021. "Selected Predictors of Consumer Ethnocentrism in the Food Market (Gender Differences)," Energies, MDPI, vol. 14(22), pages 1-20, November.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Riddhish N. Joshi & Yogesh C. Joshi, 2021. "An Assessment of CETSCALE in Liberalised Economy," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 4, pages 3-22.
    2. Josiassen, Alexander, 2010. "Young Australian consumers and the country-of-origin effect: Investigation of the moderating roles of product involvement and perceived product-origin congruency," Australasian marketing journal, Elsevier, vol. 18(1), pages 23-27.
    3. Javalgi, Rajshekhar G. & Khare, Virginie Pioche & Gross, Andrew C. & Scherer, Robert F., 2005. "An application of the consumer ethnocentrism model to French consumers," International Business Review, Elsevier, vol. 14(3), pages 325-344, June.
    4. Yogesh Upadhyay & Shiv Kumar Singh, 2006. "Preference for Domestic Goods: A Study of Consumer Ethnocentrism," Vision, , vol. 10(3), pages 59-68, July.
    5. Marián ÄŒvirik & Emmanuel Dotong, 2023. "Consumer Ethnocentrism and the Influence of Selected Demographic Factors: A Comparative Study Among the Countries of Slovakia, the Czech Republic, and the Philippines," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 35(2), pages 165-181.
    6. Marián Čvirik, 2021. "The Impact of Consumer Ethnocentrism and the Patriotism on Judgement for Selected Domestic Products: The Case of Slovakia," Central European Business Review, Prague University of Economics and Business, vol. 2021(3), pages 1-17.
    7. Stela CAZACU, 2016. "Preference For Domestic Goods: A Study Of Consumer Ethnocentrism In The Republic Of Moldova," EcoForum, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 5(1), pages 1-35, January.
    8. Kipnis, Eva & Demangeot, Catherine & Pullig, Chris & Broderick, Amanda J., 2019. "Consumer Multicultural Identity Affiliation: Reassessing identity segmentation in multicultural markets," Journal of Business Research, Elsevier, vol. 98(C), pages 126-141.
    9. Vincent Hoang & Takao Iida & Shigeru Matsumoto & Natsuki Watanabe & Clevo Wilson, 2016. "Consumer’s comparison between local and imported organic products: a hedonic analysis of the Japanese table wine market," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 6(3), pages 405-415, December.
    10. Janka Taborecka Petrovicova & Maria Gibalova, 2014. "Measurement of Consumer Ethnocentrism of Slovak Consumers," International Review of Management and Marketing, Econjournals, vol. 4(4), pages 247-258.
    11. I Gede Mahatma Yuda Bakti & Sik Sumaedi & Tri Rakhmawati & Sih Damayanti & Medi Yarmen, 2020. "The Model of Domestic Product Quality Syndrome," SAGE Open, , vol. 10(4), pages 21582440209, December.
    12. Aby Abraham & Sanjay Patro, 2014. "‘Country-of-Origin’ Effect and Consumer Decision-making," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 39(3), pages 309-318, August.
    13. Christian Omobhude & Shih-Hsin Chen, 2019. "The Roles and Measurements of Proximity in Sustained Technology Development: A Literature Review," Sustainability, MDPI, vol. 11(1), pages 1-30, January.
    14. Ahmed, Sadrudin A. & d'Astous, Alain, 2007. "Moderating effect of nationality on country-of-origin perceptions: English-speaking Thailand versus French-speaking Canada," Journal of Business Research, Elsevier, vol. 60(3), pages 240-248, March.
    15. Bylon Abeeku Bamfo, 2012. "Consumer Attitude Toward Products Made In Ghana," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 6(1), pages 39-46.
    16. Mishra, Sita & Shukla, Yupal & Malhotra, Gunjan & Arora, Vibha, 2023. "Investigating the impact of consumers’ patriotism and ethnocentrism on purchase intention: Moderating role of consumer guilt and animosity," International Business Review, Elsevier, vol. 32(4).
    17. Fong, Cher-Min & Chang, Hsing-Hua Stella & Lin, Mong-Ching & Chen, I-Hung, 2022. "Reexamining emerging market animosity toward western developed countries: A social dilemma in physical retailing consumption under normative influence," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    18. Malhotra, Gunjan & Ramalingam, Mahesh, 2022. "Does impact of campaign and consumer guilt help in exploring the role of national identity and purchase decisions of consumers?," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    19. Vivian Iara Strehlau & Mateus Canniatti Ponchio & Eduardo Loebel, 2012. "An Assessment of the consumer ethnocentric scale (CETSCALE): evidences from Brazil," Brazilian Business Review, Fucape Business School, vol. 9(4), pages 103-126, October.
    20. Dobrowolski Zbysław & Szejner Tomasz, 2019. "Public Ethnocentrism. An Obstacle of Worldwide Economic Development: Concept and a Preliminary Research," Journal of Intercultural Management, Sciendo, vol. 11(1), pages 125-147, March.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:mup:actaun:2021.023. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ivo Andrle (email available below). General contact details of provider: https://mendelu.cz/en/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.