Digital Transformation in Greek Banking: Historical Insights, User Behavior, and Technological Prospects

This paper investigates the progression, current dynamics, and future trajectory of electronic banking (e-banking) in Greece, emphasizing both historical developments and contemporary challenges.Beginning with foundational advancements such as the introduction of ATMs and credit cards in the 1970s, the study traces the sector's evolution through pivotal milestones like the advent of internet and mobile banking in the late 1990s. Using a quantitative survey of 243 Greek e-banking users, it explores customer preferences, transaction patterns, and attitudes toward security.Results indicate a significant shift from branch-dependent banking to digital platforms, driven by convenience, efficiency, and accessibility, although security concerns persist. The analysis also evaluates the influence of regulatory frameworks and emerging technologies like blockchain and artificial intelligence on the sector. While Greek banks have made substantial progress in digital transformation, the study underscores the need for sustained innovation and enhanced security measures to align with global trends.This research provides valuable insights into customer behavior, operational efficiencies, and strategic opportunities for the future of e-banking in Greece.