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Product Assortment Policy in Business Entities: Tactics and Strategies

Author

Listed:
  • Bobokhujaev B. N.

    (Tashkent State University of Economics, Tashkent, Uzbekistan)

Abstract

This article examines the choice of strategic options in the formation of the product range in the activities of business entities. Today, the country does not have a comprehensive and universal methodological approach to business management, which allows you to make quick decisions in the field of product range management. In this regard, the development of scientifically based proposals and recommendations for improving the marketing management of the product range of business entities is one of the most critical and compelling issues today. Solving the problem requires marketing approaches, in particular, selective observation of marketing, matrix methods and statistical methods. The solution is to compare the Sales Analysis Matrix and the Profitability Analysis Matrix. The scientific significance of the research is in the methodological recommendations, scientifically based recommendations and conclusions provided, as they serve to improve the scientific and methodological framework for enhancing the efficiency of product range management. The practical significance of businesses competing based on the alternative product range, is that it can be used in the development and implementation of upgrade programs.

Suggested Citation

  • Bobokhujaev B. N., 2020. "Product Assortment Policy in Business Entities: Tactics and Strategies," International Journal of Innovation and Economic Development, Inovatus Services Ltd., vol. 6(2), pages 55-60, June.
    • Handle: RePEc:mgs:ijoied:v:6:y:2020:i:2:p:55-60
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    References listed on IDEAS

    as
    1. Flores, Alvaro & Berbeglia, Gerardo & Van Hentenryck, Pascal, 2019. "Assortment optimization under the Sequential Multinomial Logit Model," European Journal of Operational Research, Elsevier, vol. 273(3), pages 1052-1064.
    2. Donnelly, Shannon & Gee, Liz & Silva, Emmanuel Sirimal, 2020. "UK mid-market department stores: Is fashion product assortment one key to regaining competitive advantage?," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
    3. Shahriare Mahmood & Pekka Kess, 2016. "An Overview of Demand Management through Demand Supply Chain in Fashion Industry," International Journal of Management Science and Business Administration, Inovatus Services Ltd., vol. 2(12), pages 7-19, November.
    4. El Yachioui Maryam & Aomari Amina, 2016. "Convergence between Marketing Approaches and the Aims of the Public Administrations: Towards an Optimization of the Citizen Relationship Management (CiRM) in Morocco," Journal of International Business Research and Marketing, Inovatus Services Ltd., vol. 2(1), pages 24-33, November.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Entrepreneurship; Business entity; Strategy; Strategy option; Assortment; Assortment policy;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General

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