The Strategic Positioning of the Financial Banking Companies - Key Factor for Achieving Competitive Advantages
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References listed on IDEAS
- Javalgi, Rajshekhar G. & Armacost, Robert L. & Hosseini, Jamshid C., 1989. "Using the analytic hierarchy process for bank management: Analysis of consumer bank selection decisions," Journal of Business Research, Elsevier, vol. 19(1), pages 33-49, August.
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KeywordsPositioning strategies; banks; competitive advantages; selection criteria and customer's perceptual map;
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