IDEAS home Printed from https://ideas.repec.org/a/kap/jbuset/v171y2021i4d10.1007_s10551-020-04471-y.html
   My bibliography  Save this article

Self-regulation of Sexist Digital Advertising: From Ethics to Law

Author

Listed:
  • David López Jiménez

    (EAE Business School)

  • Eduardo Carlos Dittmar

    (EAE Business School)

  • Jenny Patricia Vargas Portillo

    (ESIC Business & Marketing School)

Abstract

Advertising is a booming activity both in the physical realm and on the Internet. Online advertising is growing and is subject to legal standards, although some self-imposed ethical standards for the industry are needed. This has been called self-regulation. This article examines the important role that self-regulation (in the form of ethical standards) can play in addressing advertising that uses degrading and discriminatory images of women that compromise their dignity. Sexist advertising is a reification of women—stereotypes and sexist social models—that do not convey a realistic image of a woman’s abilities and potential. This article analyzes specific decisions on the subject issued by the Jury of the Spanish Association for the Self-Regulation of Commercial Communication. The Jury’s decisions are based on a code of ethics. The technical expertise and impartiality manifested in its decisions have produced a high degree of credibility and confidence in the organization.

Suggested Citation

  • David López Jiménez & Eduardo Carlos Dittmar & Jenny Patricia Vargas Portillo, 2021. "Self-regulation of Sexist Digital Advertising: From Ethics to Law," Journal of Business Ethics, Springer, vol. 171(4), pages 709-718, July.
    • Handle: RePEc:kap:jbuset:v:171:y:2021:i:4:d:10.1007_s10551-020-04471-y
    DOI: 10.1007/s10551-020-04471-y
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s10551-020-04471-y
    File Function: Abstract
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1007/s10551-020-04471-y?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Ying Li Compton & Sok-Hyon Kang & Zinan Zhu, 2019. "Gender Stereotyping by Location, Female Director Appointments and Financial Performance," Journal of Business Ethics, Springer, vol. 160(2), pages 445-462, December.
    2. Christopher Marsden, 2008. "Beyond Europe: The Internet, Regulation, and Multistakeholder Governance—Representing the Consumer Interest?," Journal of Consumer Policy, Springer, vol. 31(1), pages 115-132, March.
    3. Ramón A. Feenstra & Elsa González Esteban, 2019. "Autocontrol: A Critical Study of Achievements and Challenges in the Pursuit of Ethical Advertising Through an Advertising Self-Regulation System," Journal of Business Ethics, Springer, vol. 154(2), pages 341-354, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Won-Kyu Lim & Cheong-Kyu Park, 2022. "Mandating Gender Diversity and the Value Relevance of Sustainable Development Disclosure," Sustainability, MDPI, vol. 14(12), pages 1-12, June.
    2. Sih Yuliana Wahyuningtyas, 2019. "Self-regulation of online platform and competition policy challenges: A case study on Go-Jek," Competition and Regulation in Network Industries, , vol. 20(1), pages 33-53, March.
    3. Jiwon Lee & Inwon Kang & Joseph Stanfield, 2017. "Coercive Tactics and Web Advertising Performance," Sustainability, MDPI, vol. 9(8), pages 1-18, July.
    4. Ziliang Deng & Peter W Liesch & Zeyu Wang, 2021. "Deceptive signaling on globalized digital platforms: Institutional hypnosis and firm internationalization," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 52(6), pages 1096-1120, August.
    5. Billore, Soniya & Anisimova, Tatiana & Vrontis, Demetris, 2023. "Self-regulation and goal-directed behavior: A systematic literature review, public policy recommendations, and research agenda," Journal of Business Research, Elsevier, vol. 156(C).
    6. Jakub Horak & Petr Suler & Jaroslav Kollmann & Jan Marecek, 2020. "Credit Absorption Capacity of Businesses in the Construction Sector of the Czech Republic—Analysis Based on the Difference in Values of EVA Entity and EVA Equity," Sustainability, MDPI, vol. 12(21), pages 1-16, October.
    7. Mukti Fajar & Dyah Mutiarin & Reni Budi Setianingrum, 2020. "Regulation Concepts for Disruptive Innovation: New Policy Perspective for Online Transportation Industry," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(4), pages 223-237.
    8. Jessica M. Rixom & Mark Jackson & Brett A. Rixom, 2023. "Mandating Diversity on the Board of Directors: Do Investors Feel That Gender Quotas Result in Tokenism or Added Value for Firms?," Journal of Business Ethics, Springer, vol. 182(3), pages 679-697, January.
    9. Yasser Eliwa & Ahmed Aboud & Ahmed Saleh, 2023. "Board gender diversity and ESG decoupling: Does religiosity matter?," Business Strategy and the Environment, Wiley Blackwell, vol. 32(7), pages 4046-4067, November.
    10. Kristina Auxtova & Mary Brennan & Stephen Dunne, 2021. "To Be or Not to Be Governed Like That? Harmful and/or Offensive Advertising Complaints in the United Kingdom’s (Self-) Regulatory Context," Journal of Business Ethics, Springer, vol. 172(3), pages 425-446, September.
    11. Muela-Molina, Clara & Perelló-Oliver, Salvador & García-Arranz, Ana, 2020. "Endorsers’ presence in regulation and endorsements in dietary supplements’ advertising on Spanish radio," Health Policy, Elsevier, vol. 124(8), pages 902-908.
    12. Ramón A. Feenstra & Elsa González Esteban, 2019. "Autocontrol: A Critical Study of Achievements and Challenges in the Pursuit of Ethical Advertising Through an Advertising Self-Regulation System," Journal of Business Ethics, Springer, vol. 154(2), pages 341-354, January.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:kap:jbuset:v:171:y:2021:i:4:d:10.1007_s10551-020-04471-y. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.