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Reconceptualizing CSR in the Media Industry as Relational Accountability

Author

Listed:
  • Mollie Painter-Morland

    (Nottingham Business School
    Coca-Cola Chair for Sustainability)

  • Ghislain Deslandes

    (ESCP Europe)

Abstract

In this paper, we reconceptualize CSR in the media industries by combining empirical data with theoretical perspectives emerging from the communication studies and business ethics literature. We develop a new conception of what corporate responsibility in media organizations may mean in real terms by bringing Bardoel and d’Haenens’ (European Journal of Communication 19 165--194 2004) discussion of the different dimensions of media accountability into conversation with the empirical results from three international focus group studies, conducted in France, the USA and South Africa. To enable a critical perspective on our findings, we perform a philosophical analysis of its implications for professional, public, market, and political accountability in the media, drawing on the insights of Paul Virilio. We come to the conclusion that though some serious challenges to media accountability exist, the battle for responsible media industries is not lost. In fact, the speed characterizing the contemporary media environment may hold some promise for fostering the kind of relational accountability that could underpin a new understanding of CSR in the media.

Suggested Citation

  • Mollie Painter-Morland & Ghislain Deslandes, 2017. "Reconceptualizing CSR in the Media Industry as Relational Accountability," Journal of Business Ethics, Springer, vol. 143(4), pages 665-679, July.
    • Handle: RePEc:kap:jbuset:v:143:y:2017:i:4:d:10.1007_s10551-016-3083-0
    DOI: 10.1007/s10551-016-3083-0
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    References listed on IDEAS

    as
    1. Mollie Painter-Morland, 2006. "Redefining Accountability As Relational Responsiveness," Journal of Business Ethics, Springer, vol. 66(1), pages 89-98, June.
    2. Sun Lee & Craig Carroll, 2011. "The Emergence, Variation, and Evolution of Corporate Social Responsibility in the Public Sphere, 1980–2004: The Exposure of Firms to Public Debate," Journal of Business Ethics, Springer, vol. 104(1), pages 115-131, November.
    3. Mollie Painter-Morland, 2013. "The Relationship between Identity Crises and Crises of Control," Journal of Business Ethics, Springer, vol. 114(1), pages 1-14, April.
    4. Mary Stoll, 2006. "Infotainment and the Moral Obligations of the Multimedia Conglomerate," Journal of Business Ethics, Springer, vol. 66(2), pages 253-260, June.
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    Cited by:

    1. Mar Pérezts & Jo-Anna Russon & Mollie Painter, 2020. "This Time from Africa: Developing a Relational Approach to Values-Driven Leadership," Journal of Business Ethics, Springer, vol. 161(4), pages 731-748, February.
    2. Yuli Marcela Suárez-Rico & Mauricio Gómez-Villegas & María Antonia García-Benau, 2018. "Exploring Twitter for CSR Disclosure: Influence of CEO and Firm Characteristics in Latin American Companies," Sustainability, MDPI, vol. 10(8), pages 1-19, July.
    3. Virginia R. Stewart & Deirdre G. Snyder & Chia-Yu Kou, 2023. "We Hold Ourselves Accountable: A Relational View of Team Accountability," Journal of Business Ethics, Springer, vol. 183(3), pages 691-712, March.
    4. Jooho Lee, 2020. "Review of The Mueller Report," Journal of Business Ethics, Springer, vol. 163(1), pages 167-172, April.

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