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Overreaction to Fearsome Risks

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  • Cass Sunstein
  • Richard Zeckhauser

Abstract

Fearsome risks are those that stimulate strong emotional responses. Such risks, which usually involve high consequences, tend to have low probabilities, since life today is no longer nasty, brutish and short. In the face of a low-probability fearsome risk, people often exaggerate the benefits of preventive, risk-reducing, or ameliorative measures. In both personal life and politics, the result is damaging overreactions to risks. We offer evidence for the phenomenon of probability neglect, failing to distinguish between high and low-probability risks. Action bias is a likely result.
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Suggested Citation

  • Cass Sunstein & Richard Zeckhauser, 2011. "Overreaction to Fearsome Risks," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 48(3), pages 435-449, March.
    • Handle: RePEc:kap:enreec:v:48:y:2011:i:3:p:435-449
    DOI: 10.1007/s10640-010-9449-3
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    References listed on IDEAS

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    4. Daniel Kahneman & Amos Tversky, 2013. "Prospect Theory: An Analysis of Decision Under Risk," World Scientific Book Chapters, in: Leonard C MacLean & William T Ziemba (ed.), HANDBOOK OF THE FUNDAMENTALS OF FINANCIAL DECISION MAKING Part I, chapter 6, pages 99-127, World Scientific Publishing Co. Pte. Ltd..
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    More about this item

    Keywords

    Action bias; Availability bias; Biased assessment; Risk regulation; Risk perception; D81; Q51; D61; H4;
    All these keywords.

    JEL classification:

    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty
    • Q51 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Valuation of Environmental Effects
    • D61 - Microeconomics - - Welfare Economics - - - Allocative Efficiency; Cost-Benefit Analysis
    • H4 - Public Economics - - Publicly Provided Goods

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