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Innovation In The European Value Chain: The Case Of The Romanian Automotive Industry


  • Alina Petronela NEGREA

    () (The Bucharest University of Economic Studies)

  • Valentin COJANU

    () (The Bucharest University of Economic Studies)


Entrepreneurs’ and regional stakeholder’s capacity to turn knowledge, skills and competencies into sustainable competitive advantage is crucial to a region' economic performance. The article attempts to reveal their synergy by gathering evidence in the particular context of the Romanian automotive industry. Based on primary data collected through structured inter¬views and experiential visits, the research is organized around three investigative themes: (1) entrepreneurs’ approach to and perception on innovation, (2) factors affecting innovation, and (3) networking and knowledge diffusion in the regional productive environment. The findings emphasize the convergent opinion of the regional stakeholders on the vital role innovation plays at the current stage of the industry and the key role entrepreneurs have in stimulating innovation in the regional context. A series of three factors underlay the innovative performance at regional and industry level, namely the presence of an innovation friendly business environment, entrepreneurs’ personality, as well as the external competitive environment.

Suggested Citation

  • Alina Petronela NEGREA & Valentin COJANU, 2015. "Innovation In The European Value Chain: The Case Of The Romanian Automotive Industry," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, vol. 7(1), pages 126-146, March.
  • Handle: RePEc:jes:wpaper:y:2015:v:7:i:1:p:126-146

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    References listed on IDEAS

    1. Israel M. Kirzner, 1997. "Entrepreneurial Discovery and the Competitive Market Process: An Austrian Approach," Journal of Economic Literature, American Economic Association, vol. 35(1), pages 60-85, March.
    2. Egil Juliussen & Richard Robinson, 2010. "Is Europe in the Driver's Seat? The Competitiveness of the European Automotive Embedded Systems Industry," JRC Working Papers JRC61541, Joint Research Centre (Seville site).
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    More about this item


    automotive; entrepreneurship; technology; innovation; Romania;

    JEL classification:

    • L62 - Industrial Organization - - Industry Studies: Manufacturing - - - Automobiles; Other Transportation Equipment; Related Parts and Equipment
    • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights


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