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Examining the Relationship between Residents’ Level of Happiness and Supportiveness to Tourism Events: Winchester (UK) as a Case Study

Author

Listed:
  • Hugues SERAPHIN

    (University of Winchester, Faculty of Business, Law and Sport, Department of Marketing, Event Management and Project Management, Winchester, United Kingdom)

  • Vanessa GB GOWREESUNKAR

    (University of Africa Toru Orua, Department of Hotel and Tourism Management, Bayelsa State, Nigeria)

  • Marco PLATANIA

    (University of Catania, Department of Tourism, Katania, Italy)

Abstract

Existing literature has explored the impacts of tourism events on destinations and on their residents as a one-way strategy. However, the direction of those impacts may have a reversal in terms of residents’ supportiveness and level of happiness. Happiness and tourism are very topical at the moment and are still under-researched. Based on this notion, the main objective of this study was to investigate the relationship between residents’ level of happiness and their supportiveness/ non-supportiveness for tourism events. Primary data was collected using questionnaire and SPSS was utilised to run few descriptive analyses. The study reveals a different outcome; it is resilience of local residents that enable tourism events to grow and sustain the industry. The findings provide valuable insight on the relationship between residents’ causes of satisfaction/dissatisfaction with tourism events and the impacts on their level of happiness. The information is helpful for Destination Management Organisations (DMOs) and event organisers for development of events that may be profitably marketed along with tourism. Happiness may therefore be used as a metric by DMOs to assess tourism performance.

Suggested Citation

  • Hugues SERAPHIN & Vanessa GB GOWREESUNKAR & Marco PLATANIA, 2019. "Examining the Relationship between Residents’ Level of Happiness and Supportiveness to Tourism Events: Winchester (UK) as a Case Study," Journal of Tourismology, Istanbul University, Faculty of Economics, vol. 5(2), pages 93-112, December.
    • Handle: RePEc:ist:iupjot:v:5:y:2019:i:2:p:93-112
    DOI: 10.26650/jot.2019.5.2.0005
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    References listed on IDEAS

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    1. Hugues Seraphin & Vanessa Gowreesunkar & Paul Rosele Chim & Yves Jamont Junior Duplan & Maximiliano Korstanje, 2018. "Tourism planning and innovation: The Caribbean under the spotlight," Post-Print hal-02550779, HAL.
    2. Kim, Kyungmi & Uysal, Muzaffer & Sirgy, M. Joseph, 2013. "How does tourism in a community impact the quality of life of community residents?," Tourism Management, Elsevier, vol. 36(C), pages 527-540.
    3. Gholipour, Hassan F. & Tajaddini, Reza & Nguyen, Jeremy, 2016. "Happiness and inbound tourism," Annals of Tourism Research, Elsevier, vol. 57(C), pages 251-253.
    4. Adina Nicoleta CANDREA & Ana ISPAS, 2010. "Promoting Tourist Destinations Through Sport Events. The Case Of Brasov," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 10(10), pages 61-67, December.
    5. Luis Javier Sanchez-Barrios & Mario Giraldo & Mahmoud Khalik & Ricardo Manjarres, 2015. "Services for the underserved: unintended well-being," The Service Industries Journal, Taylor & Francis Journals, vol. 35(15-16), pages 883-897, November.
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    Cited by:

    1. Hafeez Idowu Agbabiaka, 2022. "Osun Worshipers in Osogbo: An Analysis of the Factors Influencing Participations of the Osun Festival in Southwestern Nigeria," Journal of Tourismology, Istanbul University, Faculty of Economics, vol. 8(2), pages 281-299, December.

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