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Promoting Tourist Destinations Through Sport Events. The Case Of Brasov

Author

Listed:
  • Adina Nicoleta CANDREA

    (University of Transilvania, Brasov, Romania)

  • Ana ISPAS

    (University of Transilvania, Brasov, Romania)

Abstract

Sport event tourism is a huge and growing global industry with important economic implications for both the sport, the event and the impact of travel and tourism related benefits on host destinations. A primary function of a sport event is to provide the host community with an opportunity to secure high prominence in the tourism market place. However, international or regional prominence may be gained with significant social and environmental costs. Hosting sport events has been a focus of destination marketers as a strategy to enhance its destination image and differentiate its tourism products. Communities are attracted to hosting sport events to draw marketing benefits that will contribute to the success of the destination in the long run by creating awareness, improving their image with visitors and attracting tourism business to generate future inbound travel. As such, destination images can be influenced by the hosting of a sport event and the attributes associated with this event. The purpose of this paper is to outline the role of sport event tourism in the promotion of tourist destinations. A case study has been chosen in order to illustrate the interdependence between event and destination marketing: Brasov, hosting the winter edition of The European Youth Olympic Festival in 2013. The paper includes a series of recommendations for destination managers in order to maximise the benefits of this event and take this opportunity to promote Brasov on the international market.

Suggested Citation

  • Adina Nicoleta CANDREA & Ana ISPAS, 2010. "Promoting Tourist Destinations Through Sport Events. The Case Of Brasov," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 10(10), pages 61-67, December.
    • Handle: RePEc:scm:rdtusv:v:10:y:2010:i:10:p:61-67
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    Citations

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    Cited by:

    1. Cătălina Ancuța & Ioan Sebastian Jucu, 2023. "Sustainable Rural Development through Local Cultural Heritage Capitalization—Analyzing the Cultural Tourism Potential in Rural Romanian Areas: A Case Study of Hărman Commune of Brașov Region in Romani," Land, MDPI, vol. 12(7), pages 1-31, June.
    2. Dana Badau & Adela Badau, 2018. "The motric, Educational, Recreational and Satisfaction Impact of Adventure Education Activities in the Urban Tourism Environment," Sustainability, MDPI, vol. 10(6), pages 1-13, June.
    3. Ozan GULER & Gürkan AKDAĞ & Ali DALGIÇ & Sercan BENLİ & A. Celil ÇAKICI, 2015. "How Locals Regard Sport Events In Terms Of Tourism Development? A Research On Xvii Mediterranean Games In Mersin With In The Frame Of Altruistic Surplus Phenomenon," Revista de turism - studii si cercetari in turism / Journal of tourism - studies and research in tourism, "Stefan cel Mare" University of Suceava, Romania, Faculty of Economics and Public Administration - Economy, Business Administration and Tourism Department., vol. 20(20), pages 1-8, December.
    4. Hugues SERAPHIN & Vanessa GB GOWREESUNKAR & Marco PLATANIA, 2019. "Examining the Relationship between Residents’ Level of Happiness and Supportiveness to Tourism Events: Winchester (UK) as a Case Study," Journal of Tourismology, Istanbul University, Faculty of Economics, vol. 5(2), pages 93-112, December.
    5. Mihai Duguleană & Victor-Alexandru Briciu & Ionuț-Alexandru Duduman & Octavian Mihai Machidon, 2020. "A Virtual Assistant for Natural Interactions in Museums," Sustainability, MDPI, vol. 12(17), pages 1-17, August.

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