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Revenue Optimization for a Make-to-Order Queue in an Uncertain Market Environment

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  • Omar Besbes

    (The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104)

  • Costis Maglaras

    (Graduate School of Business, Columbia University, New York, New York 10027)

Abstract

We consider a revenue-maximizing make-to-order manufacturer that serves a market of price- and delay-sensitive customers and operates in an environment in which the market size varies stochastically over time. A key feature of our analysis is that no model is assumed for the evolution of the market size. We analyze two main settings: (i) the size of the market is observable at any point in time; and (ii) the size of the market is not observable and hence cannot be used for decision making. We focus on high-volume systems that are characterized by large processing capacities and market sizes, and where the latter fluctuate on a slower timescale than that of the underlying production system dynamics. We develop an approach to tackle such problems that is based on an asymptotic analysis and that yields near-optimal policy recommendations for the original system via the solution of a stochastic fluid model.

Suggested Citation

  • Omar Besbes & Costis Maglaras, 2009. "Revenue Optimization for a Make-to-Order Queue in an Uncertain Market Environment," Operations Research, INFORMS, vol. 57(6), pages 1438-1450, December.
  • Handle: RePEc:inm:oropre:v:57:y:2009:i:6:p:1438-1450
    DOI: 10.1287/opre.1080.0645
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    References listed on IDEAS

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    3. Yiwei Chen & Vivek F. Farias, 2013. "Simple Policies for Dynamic Pricing with Imperfect Forecasts," Operations Research, INFORMS, vol. 61(3), pages 612-624, June.
    4. Jiaqi Zhou & Ilya O. Ryzhov, 2021. "Equilibrium analysis of observable express service with customer choice," Queueing Systems: Theory and Applications, Springer, vol. 99(3), pages 243-281, December.
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    10. Shiliang Cui & Senthil Veeraraghavan, 2016. "Blind Queues: The Impact of Consumer Beliefs on Revenues and Congestion," Management Science, INFORMS, vol. 62(12), pages 3656-3672, December.
    11. Pavlin, J. Michael, 2017. "Dual bounds of a service level assignment problem with applications to efficient pricing," European Journal of Operational Research, Elsevier, vol. 262(1), pages 239-250.
    12. Omar Besbes & Costis Maglaras, 2012. "Dynamic Pricing with Financial Milestones: Feedback-Form Policies," Management Science, INFORMS, vol. 58(9), pages 1715-1731, September.
    13. Pierre L’Ecuyer & Patrick Maillé & Nicolás E. Stier-Moses & Bruno Tuffin, 2017. "Revenue-Maximizing Rankings for Online Platforms with Quality-Sensitive Consumers," Operations Research, INFORMS, vol. 65(2), pages 408-423, April.
    14. Ying Chen & John J. Hasenbein, 2020. "Knowledge, congestion, and economics: Parameter uncertainty in Naor’s model," Queueing Systems: Theory and Applications, Springer, vol. 96(1), pages 83-99, October.
    15. Mustafa Akan & Barı ş Ata & Tava Olsen, 2012. "Congestion-Based Lead-Time Quotation for Heterogenous Customers with Convex-Concave Delay Costs: Optimality of a Cost-Balancing Policy Based on Convex Hull Functions," Operations Research, INFORMS, vol. 60(6), pages 1505-1519, December.
    16. Vibhanshu Abhishek & Mustafa Dogan & Alexandre Jacquillat, 2021. "Strategic Timing and Dynamic Pricing for Online Resource Allocation," Management Science, INFORMS, vol. 67(8), pages 4880-4907, August.
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