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Note: The Value and Cost of the Customer’s Waiting Time

Author

Listed:
  • Rachel R. Chen

    (Graduate School of Management, University of California at Davis, Davis, California 95616)

  • Subodha Kumar

    (Fox School of Business, Temple University, Philadelphia, Pennsylvania 19122)

  • Jaya Singhal

    (Merrick School of Business, University of Baltimore, Baltimore, Maryland 21201)

  • Kalyan Singhal

    (Merrick School of Business, University of Baltimore, Baltimore, Maryland 21201)

Abstract

The (relative) cost of the customer’s waiting time has long been used as a key parameter in queuing models, but it can be difficult to estimate. A recent study introduced a new queue characteristic, the value of the customer’s waiting time, which measures how an increase in the total customer waiting time reduces the servers’ idle time. This paper connects and contrasts these two fundamental concepts in the queuing literature. In particular, we show that the value can be equal to the cost of waiting when the queue is operated at optimal. In this case, we can use the observed queue length to compute the value of waiting, which helps infer the cost of waiting. Nevertheless, these two measures have very different economic interpretations, and in general, they are not equal. For nonoptimal queues, comparing the value with the cost helps shed light on the underlying causes of the customer’s waiting. Although it is tempting to conclude that customers in a queue with a lower value of waiting expect to wait longer, we find that the value of waiting in general does not have a monotonic relationship with the expected waiting time, nor with the expected queue length.

Suggested Citation

  • Rachel R. Chen & Subodha Kumar & Jaya Singhal & Kalyan Singhal, 2021. "Note: The Value and Cost of the Customer’s Waiting Time," Manufacturing & Service Operations Management, INFORMS, vol. 23(6), pages 1539-1542, November.
  • Handle: RePEc:inm:ormsom:v:23:y:2021:i:6:p:1539-1542
    DOI: 10.1287/msom.2020.0914
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    References listed on IDEAS

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    1. Morris A. Cohen & Teck H. Ho & Z. Justin Ren & Christian Terwiesch, 2003. "Measuring Imputed Cost in the Semiconductor Equipment Supply Chain," Management Science, INFORMS, vol. 49(12), pages 1653-1670, December.
    2. Gad Allon & Awi Federgruen & Margaret Pierson, 2011. "How Much Is a Reduction of Your Customers' Wait Worth? An Empirical Study of the Fast-Food Drive-Thru Industry Based on Structural Estimation Methods," Manufacturing & Service Operations Management, INFORMS, vol. 13(4), pages 489-507, October.
    3. Mueller, Curt D, 1985. "Waiting for Physicians' Services: Model and Evidence," The Journal of Business, University of Chicago Press, vol. 58(2), pages 173-190, April.
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    Cited by:

    1. Simin Li & Martin A. Lariviere & Achal Bassamboo, 2024. "Is Full Price the Full Story When Consumers Have Time and Budget Constraints?," Manufacturing & Service Operations Management, INFORMS, vol. 26(1), pages 370-388, January.

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