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The Many-Player Advertising Game

Author

Listed:
  • Gila E. Fruchter

    (Faculty of Industrial Engineering and Management, Technion-Israel Institute of Technology, Haifa 32000, Israel)

Abstract

This study extends the time-variant closed-loop strategy of Fruchter and Kalish (1997) to the n-player advertising game. We demonstrate that solving an n-player game using 2 players results in overadvertising.

Suggested Citation

  • Gila E. Fruchter, 1999. "The Many-Player Advertising Game," Management Science, INFORMS, vol. 45(11), pages 1609-1611, November.
  • Handle: RePEc:inm:ormnsc:v:45:y:1999:i:11:p:1609-1611
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    File URL: http://dx.doi.org/10.1287/mnsc.45.11.1609
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    Citations

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    Cited by:

    1. repec:eee:ijrema:v:29:y:2012:i:2:p:210-219 is not listed on IDEAS
    2. Kurt Helmes & Rainer Schlosser, 2015. "Oligopoly Pricing and Advertising in Isoelastic Adoption Models," Dynamic Games and Applications, Springer, vol. 5(3), pages 334-360, September.
    3. Huang, Jian & Leng, Mingming & Liang, Liping, 2012. "Recent developments in dynamic advertising research," European Journal of Operational Research, Elsevier, vol. 220(3), pages 591-609.
    4. Erickson, Gary M., 2009. "An oligopoly model of dynamic advertising competition," European Journal of Operational Research, Elsevier, vol. 197(1), pages 374-388, August.
    5. Fruchter, Gila E. & Messinger, Paul R., 2003. "Optimal management of fringe entry over time," Journal of Economic Dynamics and Control, Elsevier, vol. 28(3), pages 445-466, December.
    6. Anthony Dukes & Esther Gal–Or, 2003. "Negotiations and Exclusivity Contracts for Advertising," Marketing Science, INFORMS, vol. 22(2), pages 222-245, November.

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