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Product Innovation and Start-Up Business Market Share Performance

Author

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  • William T. Robinson

    (School of Business Administration, University of Michigan, Ann Arbor, Michigan 48109-1234)

Abstract

This empirical study estimates the impact of several product innovation attributes on initial market share. We find that the product's advantage relative to competing products has the strongest market share impact. Incompatibility with customers' existing way of doing things does not have a meaningful market share impact. By reducing market share, a new and proprietary product technology tends to act as a barrier to adoption, unless the effect is offset by a major product advantage.

Suggested Citation

  • William T. Robinson, 1990. "Product Innovation and Start-Up Business Market Share Performance," Management Science, INFORMS, vol. 36(10), pages 1279-1289, October.
  • Handle: RePEc:inm:ormnsc:v:36:y:1990:i:10:p:1279-1289
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    File URL: http://dx.doi.org/10.1287/mnsc.36.10.1279
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    Citations

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    Cited by:

    1. Marco Corsino, 2008. "Product Innovation and Growth: The Case of Integrated Circuits," ROCK Working Papers 047, Department of Computer and Management Sciences, University of Trento, Italy, revised 23 Jun 2008.
    2. Covin, Jeffrey G. & Garrett, Robert P. & Kuratko, Donald F. & Shepherd, Dean A., 2015. "Value proposition evolution and the performance of internal corporate ventures," Journal of Business Venturing, Elsevier, vol. 30(5), pages 749-774.
    3. Bähr-Seppelfricke, Ulrike, 2000. "Die Wirkung von Produkteigenschaften auf die Diffusion von Produktgruppen: Empirische Überprüfung in einem aggregierten Diffusionsmodell," Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel 525, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre.
    4. Frambach, Ruud T. & Schillewaert, Niels, 2002. "Organizational innovation adoption: a multi-level framework of determinants and opportunities for future research," Journal of Business Research, Elsevier, vol. 55(2), pages 163-176, February.

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