Arts Plan: Implementation, Evolution, and Usage
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References listed on IDEAS
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- Sanjeev Swami & Jehoshua Eliashberg & Charles B. Weinberg, 1999. "SilverScreener: A Modeling Approach to Movie Screens Management," Marketing Science, INFORMS, vol. 18(3), pages 352-372.
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Keywordsmarketing planning; nonprofit organization; implementation; forecasting; bootstrapping;
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