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ASP, The Art and Science of Practice: From Edelman Award to INFORMS Prize—Jeppesen’s 15-Year Journey Toward Analytics Excellence and Lessons Learned Along the Way

Author

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  • Stefan E. Karisch

    (Jeppesen, a Boeing Company, Englewood, Colorado 80112)

  • William J. Tarantino

    (Active Decision Support Inc., Monterey, California 93940)

Abstract

For nearly 80 years, Jeppesen has helped people safely reach their destinations by providing aviation professionals worldwide with navigational information, flight-planning services, and operations solutions. About 20 years ago, Jeppesen—like many companies—began to struggle with the transformation from the Triassic age of cumbersome machinery and analog pencil-on-paper decision making to electronic media and charting in the fast-moving digital age. Many companies failed to survive this transformation, or they continue to struggle. Jeppesen has thrived in this new world of complex digital technologies, shifting customer demands, and mutable markets. It has done so by moving from a product-based focus to a customer-based focus and by using operations research (OR) as an essential decision-making strategy to improve its ability to satisfy customer demands. Jeppesen’s use of OR is noteworthy; the company won the Franz Edelman Award in 2000 and the INFORMS Prize in 2010. How did it manage the internal change to reach the OR excellence needed to attain such recognition? What are some of the lessons learned along the way? And what is next? One thing is certain: over this period, OR has enabled the improved decision making that resulted in hundreds of millions of dollars in benefits to Jeppesen and several billion dollars in benefits to its customers. In this paper, we describe some pivotal events that led to Jeppesen’s current reliance on OR as a strategic capability.

Suggested Citation

  • Stefan E. Karisch & William J. Tarantino, 2013. "ASP, The Art and Science of Practice: From Edelman Award to INFORMS Prize—Jeppesen’s 15-Year Journey Toward Analytics Excellence and Lessons Learned Along the Way," Interfaces, INFORMS, vol. 43(6), pages 554-565, December.
    • Handle: RePEc:inm:orinte:v:43:y:2013:i:6:p:554-565
    DOI: 10.1287/inte.2013.0713
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    References listed on IDEAS

    as
    1. Elena Katok & William Tarantino & Ralph Tiedeman, 2001. "Improving Performance and Flexibility at Jeppesen: The World's Leading Aviation-Information Company," Interfaces, INFORMS, vol. 31(1), pages 7-29, February.
    2. Elena Katok & William Tarantino & Terry P. Harrison, 2003. "Investment in production resource flexibility: An empirical investigation of methods for planning under uncertainty," Naval Research Logistics (NRL), John Wiley & Sons, vol. 50(2), pages 105-129, March.
    3. Niklas Kohl & Stefan Karisch, 2004. "Airline Crew Rostering: Problem Types, Modeling, and Optimization," Annals of Operations Research, Springer, vol. 127(1), pages 223-257, March.
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