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E Media's Global Zero: Design for Environment in a Small Firm

Author

Listed:
  • Susan Carlson-Skalak

    (Department of Mechanical and Aerospace Engineering, University of Virginia, Charlottesville, Virginia 22903)

  • John Leschke

    (McIntire School of Commerce, University of Virginia)

  • Mark Sondeen

    (Department of Mechanical and Aerospace Engineering, University of Virginia)

  • Paul Gelardi

    (E Media, PO Box 488, Kennebunk, Maine 04043)

Abstract

Shape, Inc. is the last remaining videocassette manufacturer in the United States. It successfully competes against foreign suppliers with a nearly 50-fold labor-cost advantage using a combination of automation and innovative design. One of its products, the Global Zero (G0) videocassette, exemplifies many of the precepts outlined by sustainable design. Developed over a period of three years by the design firm E Media and coming into production in January 1993, the Global Zero offers an alternative that is cost-effective to manufacture, offers consumer advantages, is 100-percent recyclable, and has the potential for a closed-loop material usage cycle.

Suggested Citation

  • Susan Carlson-Skalak & John Leschke & Mark Sondeen & Paul Gelardi, 2000. "E Media's Global Zero: Design for Environment in a Small Firm," Interfaces, INFORMS, vol. 30(3), pages 66-82, June.
    • Handle: RePEc:inm:orinte:v:30:y:2000:i:3:p:66-82
    DOI: 10.1287/inte.30.3.66.11654
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    References listed on IDEAS

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    2. John Ehrenfeld & Nicholas Gertler, 1997. "Industrial Ecology in Practice: The Evolution of Interdependence at Kalundborg," Journal of Industrial Ecology, Yale University, vol. 1(1), pages 67-79, January.
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