IDEAS home Printed from https://ideas.repec.org/a/igg/jthmda/v7y2024i1p1-21.html
   My bibliography  Save this article

Community Empowerment and Communication Role in Creating Consensus and Acceptability for Innovative Tourism to Support Diversified Economy Oman

Author

Listed:
  • Sangeeta Tripathi

    (University of Technology and Applied Sciences, Salalah, Oman)

  • Muna Said Al Shahri

    (University of Technology and Applied Sciences, Salalah, Oman)

Abstract

The present research investigates community empowerment and communication's role in promoting community support for innovative, sustainable tourism development. It also examines community support, perceived benefits, perceived cost association and influence on innovative, sustainable tourism development. Mixed methods, which comprise qualitative and quantitative data, have been applied. The research frameworks have been adapted after a comprehensive literature review. The framework encompasses six constructs - community empowerment, integrated communication strategies and their influence on community support, perceived benefits and perceived cost to understand the empirical evidence. The findings elucidate that community empowerment and communication are prominent predictors in creating consensus and acceptability of local communities to encourage innovative, sustainable tourism to support Oman's diversified economic drive. The findings can be used as a reference document for future studies.

Suggested Citation

  • Sangeeta Tripathi & Muna Said Al Shahri, 2024. "Community Empowerment and Communication Role in Creating Consensus and Acceptability for Innovative Tourism to Support Diversified Economy Oman," International Journal of Tourism and Hospitality Management in the Digital Age (IJTHMDA), IGI Global Scientific Publishing, vol. 7(1), pages 1-21, January.
    • Handle: RePEc:igg:jthmda:v:7:y:2024:i:1:p:1-21
    as

    Download full text from publisher

    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJTHMDA.348328
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Hjalager, Anne-Mette, 2010. "A review of innovation research in tourism," Tourism Management, Elsevier, vol. 31(1), pages 1-12.
    2. Salsabila Firdausia & Yuliani Dwi Lestari, 2020. "The level of community participation in developing tourism sustainability: impact of locals' perception and opportunity," International Journal of Business and Globalisation, Inderscience Enterprises Ltd, vol. 26(1/2), pages 165-185.
    3. Coulson, Andrea B. & MacLaren, Andrew C. & McKenzie, Stewart & O'Gorman, Kevin D., 2014. "Hospitality codes and Social Exchange Theory: The Pashtunwali and tourism in Afghanistan," Tourism Management, Elsevier, vol. 45(C), pages 134-141.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Li, Yanning & Wood, E.H. & Thomas, R., 2017. "Innovation implementation: Harmony and conflict in Chinese modern music festivals," Tourism Management, Elsevier, vol. 63(C), pages 87-99.
    2. Sharma, Vivek & Bhat, Dada Ab Rouf, 2020. "An empirical study exploring the relationship among human capital innovation, service innovation, competitive advantage and employee productivity in hospitality services," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 9(2), pages 1-14..
    3. Thomas, Rhodri & Wood, Emma, 2015. "The absorptive capacity of tourism organisations," Annals of Tourism Research, Elsevier, vol. 54(C), pages 84-99.
    4. Xiang Gao & Zhenhua Gu & Shuzhen Niu & Sunghan Ryu, 2022. "Effects of International Tourist Flow on Startup Financing: Investment Scope and Market Potential Perspectives," SAGE Open, , vol. 12(4), pages 21582440221, October.
    5. Sonia Guadalupe Zermeno-Flores & Tomas Cuevas-Contreras & Jorge Quiroz Felix & Karla Maria Gamez Galvan, 2022. "Public-Private Collaboration Networks For The Establishment Of Public Policies For Medical Tourism In San Luis Rio Colorado, Sonora Redes De Colaboraciã“N Pãšblico-Privadas Para El Establecimiento De ," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 15(1), pages 29-39.
    6. Georgios Giotis & Evangelia Papadionysiou, 2022. "The Role of Managerial and Technological Innovations in the Tourism Industry: A Review of the Empirical Literature," Sustainability, MDPI, vol. 14(9), pages 1-20, April.
    7. Marta Najda-Janoszka, 2013. "Innovative Activity of Small Tourist Enterprises – Cooperation with Local Institutional Partners," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 9(1), pages 17-32.
    8. VGR Chandran & Tariq Ahmed & Fedwa Jebli & Alexander Josiassen & Eva Lang, 2024. "Developing innovation capability in the hotel industry, who and what is important? A mixed methods approach," Tourism Economics, , vol. 30(3), pages 728-748, May.
    9. Souto, Jaime E., 2015. "Business model innovation and business concept innovation as the context of incremental innovation and radical innovation," Tourism Management, Elsevier, vol. 51(C), pages 142-155.
    10. Stig S. Gezelius, 2017. "Considerate Exchange: Exploring Social Exchange on Family Farms," Journal of Family and Economic Issues, Springer, vol. 38(1), pages 18-32, March.
    11. Torres, Juan Pablo & Barrera, Jose Ignacio & Kunc, Martin & Charters, Steve, 2021. "The dynamics of wine tourism adoption in Chile," Journal of Business Research, Elsevier, vol. 127(C), pages 474-485.
    12. Ti-An Chen, 2022. "Business Performance Evaluation for Tourism Factory: Using DEA Approach and Delphi Method," Sustainability, MDPI, vol. 14(15), pages 1-19, July.
    13. Stojcic, Nebojsa, 2019. "Access to EU public financial support and commercialization of innovations: evidence from hospitality industries in Spain and Croatia," MPRA Paper 108647, University Library of Munich, Germany.
    14. Hingtgen, Nathan & Kline, Carol & Fernandes, Luci & McGehee, Nancy Gard, 2015. "Cuba in transition: Tourism industry perceptions of entrepreneurial change," Tourism Management, Elsevier, vol. 50(C), pages 184-193.
    15. Eleni Dimitriadou & Thomas Bournaris & Theodoros Stavrinoudis & Olga Iakovidou, 2021. "The Efficiency Score of Small Accommodation Businesses in Non-Coastal Rural Areas in Greece," Sustainability, MDPI, vol. 13(19), pages 1-15, October.
    16. Mert Gürlek & Muharrem Tuna, 2018. "Reinforcing competitive advantage through green organizational culture and green innovation," The Service Industries Journal, Taylor & Francis Journals, vol. 38(7-8), pages 467-491, June.
    17. Samira Sahebalzamani & Giovanna Bertella, 2018. "Business Models and Sustainability in Nature Tourism: A Systematic Review of the Literature," Sustainability, MDPI, vol. 10(9), pages 1-15, September.
    18. Gajdošík Tomáš & Gajdošíková Zuzana & Maráková Vanda & Borseková Kamila, 2017. "Innovations and networking fostering tourist destination development in Slovakia," Quaestiones Geographicae, Sciendo, vol. 36(4), pages 103-115, December.
    19. -, 2020. "The Caribbean Outlook: Forging a people-centred approach to sustainable development post-COVID-19," Libros y Documentos Institucionales, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL), number 46192 edited by Eclac.
    20. Michał Roman & Monika Roman & Arkadiusz Niedziółka, 2020. "Spatial Diversity of Tourism in the Countries of the European Union," Sustainability, MDPI, vol. 12(7), pages 1-16, March.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:igg:jthmda:v:7:y:2024:i:1:p:1-21. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journal Editor (email available below). General contact details of provider: https://www.igi-global.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.