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Willingness to use carsharing apps: an integrated TPB and TAM

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  • Piali Haldar
  • Pooja Goel

Abstract

The purpose of this study was to investigate Indian commuters' willingness to use carsharing apps. The present study proposed conceptual framework which makes an original contribution in literature of technology adoption by integrating two behavioural theories that is theory of planned behaviour (TPB) and technology acceptance model (TAM) in the context of willingness to use carsharing apps. The current study examined the relationships among perceived ease of use (PEOU), perceived usefulness (PU), subjective norms (SN), perceived behavioural control (PBC), attitude, and willingness to use carsharing apps. The model was tested empirically by collecting data from 345 respondents. The results exhibited that PU, SN, and attitude had significant positive and PBC had insignificant impact on willingness to use carsharing apps. Further, PEOU was found negatively related to attitude. Overall, the integrated model contributed valuable insights on Indian commuters' willingness to use carsharing apps.

Suggested Citation

  • Piali Haldar & Pooja Goel, 2019. "Willingness to use carsharing apps: an integrated TPB and TAM," International Journal of Indian Culture and Business Management, Inderscience Enterprises Ltd, vol. 19(2), pages 129-146.
    • Handle: RePEc:ids:ijicbm:v:19:y:2019:i:2:p:129-146
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    Citations

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    Cited by:

    1. Teng Yu & Yajun Zhang & Ai Ping Teoh & Anchao Wang & Chengliang Wang, 2023. "Factors Influencing University Students’ Behavioral Intention to Use Electric Car-Sharing Services in Guangzhou, China," SAGE Open, , vol. 13(4), pages 21582440231, November.
    2. Leiming Li & Yu Zhang, 2023. "An extended theory of planned behavior to explain the intention to use carsharing: a multi-group analysis of different sociodemographic characteristics," Transportation, Springer, vol. 50(1), pages 143-181, February.
    3. Marc Kuhn & Viola Marquardt & Sarah Selinka, 2021. "“Is Sharing Really Caring?”: The Role of Environmental Concern and Trust Reflecting Usage Intention of “Station-Based” and “Free-Floating”—Carsharing Business Models," Sustainability, MDPI, vol. 13(13), pages 1-18, July.
    4. Liang, Jyun-Kai & Eccarius, Timo & Lu, Chung-Cheng, 2019. "Investigating factors that affect the intention to use shared parking: A case study of Taipei City," Transportation Research Part A: Policy and Practice, Elsevier, vol. 130(C), pages 799-812.
    5. Zhang, Yu & Li, Leiming, 2022. "Research on travelers’ transportation mode choice between carsharing and private cars based on the logit dynamic evolutionary game model," Economics of Transportation, Elsevier, vol. 29(C).

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