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The role of innovation on Indian retail industry

Author

Listed:
  • Amgad S. Khaled
  • Salma Ahmed
  • Ali T. Yahya
  • Najib H.S. Farhan

Abstract

The main objective of this study is to find the impact of technological innovation and marketing innovation on satisfaction, store image and customer loyalty. Experimental research was conducted in the context of shopping experiences in electronic products, clothing, grocery and furniture stores. Data was collected from 315 respondents using structured questionnaire distributed among them at different retail set ups in Delhi, Aurangabad and NCR region. The survey was developed with a cautiously selected collection metrics, tested in the latest literature, adapted in the retail context. Data analysis was conducted in five stages namely exploratory factor analysis, confirmatory factor analysis, descriptive analysis, correlation and regression analysis. The study found that technological innovation has a significant impact on all variables, i.e., store image, satisfaction and loyalty, while marketing innovation has a statistically significant impact only on satisfaction and has no impact on variables like store image and loyalty.

Suggested Citation

  • Amgad S. Khaled & Salma Ahmed & Ali T. Yahya & Najib H.S. Farhan, 2020. "The role of innovation on Indian retail industry," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 23(4), pages 435-452.
    • Handle: RePEc:ids:ijbire:v:23:y:2020:i:4:p:435-452
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    Cited by:

    1. Rossi, Lorenzo & Casson Moreno, Valeria & Landucci, Gabriele, 2022. "Vulnerability assessment of process pipelines affected by flood events," Reliability Engineering and System Safety, Elsevier, vol. 219(C).
    2. Kapser, Sebastian & Abdelrahman, Mahmoud & Bernecker, Tobias, 2021. "Autonomous delivery vehicles to fight the spread of Covid-19 – How do men and women differ in their acceptance?," Transportation Research Part A: Policy and Practice, Elsevier, vol. 148(C), pages 183-198.
    3. Mai, Enping (Shirley) & Ketron, Seth, 2022. "How retailer ownership of vs. collaboration with sharing economy apps affects anticipated service quality and value co-creation," Journal of Business Research, Elsevier, vol. 140(C), pages 684-692.
    4. Ahmadisedigh, Hossein & Gosselin, Louis, 2022. "How can combined heating and cooling networks benefit from thermal energy storage? Minimizing lifetime cost for different scenarios," Energy, Elsevier, vol. 243(C).
    5. Cambra-Fierro, Jesús & Gao, Lily (Xuehui) & Melero-Polo, Iguácel, 2021. "The power of social influence and customer–firm interactions in predicting non-transactional behaviors, immediate customer profitability, and long-term customer value," Journal of Business Research, Elsevier, vol. 125(C), pages 103-119.
    6. Horesh, Noah & Quinn, Casey & Wang, Hongjie & Zane, Regan & Ferry, Mike & Tong, Shijie & Quinn, Jason C., 2021. "Driving to the future of energy storage: Techno-economic analysis of a novel method to recondition second life electric vehicle batteries," Applied Energy, Elsevier, vol. 295(C).
    7. Yuksel, Mujde & Smith, Andrew N. & Milne, George R., 2021. "Fantasy sports and beyond: Complementary digital experiences (CDXs) as innovations for enhancing fan experience," Journal of Business Research, Elsevier, vol. 134(C), pages 143-155.

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