The Impact of Sales Promotions on Sales Turnover in Airlines Industry in Nigeria
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- Gilles Laurent & Pierre Chandon & Brian Wansink, 2000. "A Benefit Congruency Framework of Sales Promotion Effectiveness," Post-Print hal-00458440, HAL.
- Ailawadi, Kusum L. & Beauchamp, J.P. & Donthu, Naveen & Gauri, Dinesh K. & Shankar, Venkatesh, 2009. "Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research," Journal of Retailing, Elsevier, vol. 85(1), pages 42-55.
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Cited by:
- Jovana Zoroja & Igor Klopotan & Ana-Marija Stjepic, 2020. "Quality of e-commerce practices in European enterprises: cluster analysis approach," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 18(2-B), pages 312-326.
- Mufutau AWONIYI & Thaddeus OLUFAYO & Olubusola OYEKUNLE & Shola OSANYINTOLU, 2021. "Impact Of Consumer Sales Promotion On Consumer Patronage Of Pharmaceutical Products In Nigeria," European Journal of Accounting, Finance & Business, "Stefan cel Mare" University of Suceava, Romania - Faculty of Economics and Public Administration, West University of Timisoara, Romania - Faculty of Economics and Business Administration, vol. 17(27), pages 1-12, October.
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More about this item
Keywords
sales promotions; sales turnover; monetary incentives; non-monetary incentives; airlines;All these keywords.
JEL classification:
- R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
- Z0 - Other Special Topics - - General
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