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The Effect of Corporate Social Responsibility and Sustainable Development Practices on Employer Branding—A Case Study of an International Corporation Operating in Poland

Author

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  • Katarzyna Andruszkiewicz

    (Faculty of Economic Sciences, University of Warmia and Mazury in Olsztyn, 10-719 Olsztyn, Poland)

  • Tomasz Wierzejski

    (Faculty of Economic Sciences, University of Warmia and Mazury in Olsztyn, 10-719 Olsztyn, Poland)

  • Marek Siemiński

    (Faculty of Economic Sciences, University of Warmia and Mazury in Olsztyn, 10-719 Olsztyn, Poland)

Abstract

Corporate social responsibility (CSR) and sustainable development practices and employer branding (EB) significantly influence the effectiveness of recruitment processes, human resource management (HRM), and an employer’s image. The main aim of this study was to assess the effectiveness of internal and external CSR practices in an international corporation operating in Poland. The empirical study consisted of two stages. In the first stage, an in-depth interview was conducted with a group of managers in the examined company. In the second stage, the company’s employees and local residents (non-employees) were surveyed with the use of questionnaires. The study demonstrated that CSR activities addressing environmental issues were most effective. External CSR practices received greater recognition among white-collar (office) employees, whereas blue-collar (manual) employees were more appreciative of internal CSR measures—in particular, financial support schemes. The effectiveness of internal and external CSR practices has been rarely compared in the literature, and the present study was undertaken to fill in this knowledge gap.

Suggested Citation

  • Katarzyna Andruszkiewicz & Tomasz Wierzejski & Marek Siemiński, 2024. "The Effect of Corporate Social Responsibility and Sustainable Development Practices on Employer Branding—A Case Study of an International Corporation Operating in Poland," Sustainability, MDPI, vol. 16(7), pages 1-16, March.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:7:p:2654-:d:1362843
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    References listed on IDEAS

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    1. Sara Cunha & Teresa Proença & Marisa R. Ferreira, 2022. "Employees Perceptions about Corporate Social Responsibility—Understanding CSR and Job Engagement through Meaningfulness, Bottom-Up Approach and Calling Orientation," Sustainability, MDPI, vol. 14(21), pages 1-24, November.
    2. Alexander Dahlsrud, 2008. "How corporate social responsibility is defined: an analysis of 37 definitions," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 15(1), pages 1-13, January.
    3. Angeloantonio Russo & Francesco Perrini, 2010. "Investigating Stakeholder Theory and Social Capital: CSR in Large Firms and SMEs," Journal of Business Ethics, Springer, vol. 91(2), pages 207-221, January.
    4. Marek Sieminski & Ewa Wedrowska & Krzysztof Krukowski, 2020. "Cultural Aspect of Social Responsibility Implementation in SMEs," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 68-84.
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