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Can the Circular Economy Unlock Sustainable Business Growth? Insights from Qualitative Research with Specialists in Romania

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  • Ana Alexandra Mocanu

    (Faculty of Economic Sciences and Business Administration, Transilvania University of Brasov, 500068 Brașov, Romania)

  • Gabriel Brătucu

    (Faculty of Economic Sciences and Business Administration, Transilvania University of Brasov, 500068 Brașov, Romania)

  • Eliza Ciobanu

    (Faculty of Economic Sciences and Business Administration, Transilvania University of Brasov, 500068 Brașov, Romania)

  • Ioana Bianca Chițu

    (Faculty of Economic Sciences and Business Administration, Transilvania University of Brasov, 500068 Brașov, Romania)

  • Anita Cornelia Szakal

    (Faculty of Economic Sciences and Business Administration, Transilvania University of Brasov, 500068 Brașov, Romania)

Abstract

Concern for sustainable development and environmental protection has become increasingly important in the business world in recent decades. Looking for business professionals who are currently implementing sustainable development practices and the principles of the circular economy might be the most meaningful approach to the time and the space we are all heading towards in the future. This study seeks to identify the motivations, obstacles, strategies, and perspectives of specialists in the integration of the circular and sustainable economy model in businesses in the Romanian context. It focuses on providing a solid basis for promoting sustainable practices and policies in the business environment, considering theoretical elements and the perspectives and experiences of specialists. In our research, qualitative in-depth interviews were conducted among diverse specialists in Romanian businesses to gain insight. The research findings indicate consistent requests for consumer education and involvement in the circular economy process and for political support and funding sources for investments in assistive technologies. This article presents viewpoints from Romanian experts, entrepreneurs, and business decision-makers on the circular economy and sustainability. Decision-makers prioritize developing and promoting sustainable products and services, emphasizing the use of recycled materials, and using renewable energy for their activities. The presented results highlight the situation in Romania and implicitly make a significant contribution to the scientific knowledge in this field. Although the study’s qualitative nature limits its generalizability, it offers valuable insights and suggests potential directions for future research on aspects related to the circular economy and sustainability.

Suggested Citation

  • Ana Alexandra Mocanu & Gabriel Brătucu & Eliza Ciobanu & Ioana Bianca Chițu & Anita Cornelia Szakal, 2024. "Can the Circular Economy Unlock Sustainable Business Growth? Insights from Qualitative Research with Specialists in Romania," Sustainability, MDPI, vol. 16(5), pages 1-28, February.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:5:p:2031-:d:1348999
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    Cited by:

    1. Andreea-Emanuela Drăgoi, 2024. "Financing The Circular Economy Through State Aid: A Cross Countries Analysis," Global Economic Observer, "Nicolae Titulescu" University of Bucharest, Faculty of Economic Sciences;Institute for World Economy of the Romanian Academy, vol. 12(2), pages 34-44, December.
    2. Klaudia Nowak-Marchewka & Emilia Osmólska & Monika Stoma, 2025. "Progress and Challenges of Circular Economy in Selected EU Countries," Sustainability, MDPI, vol. 17(1), pages 1-35, January.
    3. Paul Calanter & Andreea-Emanuela Drăgoi & Mihaela Gramaticu & Alina Dumitrescu & Mariana Taranu & Nicoleta Gudanescu & Aluculesei Alina-Cerasela, 2025. "Circular Economy and Job Creation: A Comparative Approach in an Emerging European Context," Sustainability, MDPI, vol. 17(6), pages 1-21, March.

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