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Not Exactly Jumping on the Green Bandwagon: The Lithuanian Hospitality Scene

Author

Listed:
  • Monika Belhaj

    (Lithuanian Centre for Social Sciences, Institute of Economics and Rural Development, 03220 Vilnius, Lithuania)

  • Rita Lankauskienė

    (Lithuanian Centre for Social Sciences, Institute of Economics and Rural Development, 03220 Vilnius, Lithuania)

  • Živilė Gedminaitė-Raudonė

    (Lithuanian Centre for Social Sciences, Institute of Economics and Rural Development, 03220 Vilnius, Lithuania)

Abstract

In recent years, sustainability has become a key focus in the global tourism and hospitality industry, with hotels increasingly adopting waste reduction strategies, resource optimization, and sustainable supply chain practices. However, the extent of adoption varies due to strategic decisions, resistance to change, and other contextual factors. This paper, grounded in a comprehensive sustainability framework, explores the Lithuanian context through a diagnostic investigation of 37 hotels in Vilnius. Employing a mixed-method approach, it aims to examine their current corporate social responsibility (CSR) practices. The findings reveal that while hotels in Vilnius voluntarily adopt sustainability practices across environmental, economic, and social domains, significant gaps remain, including a lack of formal sustainability policies and limited transparency. Despite these challenges, there is a growing need to improve and adopt more structured sustainability practices, which could notably enhance the sector’s overall performance. This paper offers valuable insights for policymakers, industry stakeholders, and researchers aiming to promote sustainable development in Lithuania and beyond.

Suggested Citation

  • Monika Belhaj & Rita Lankauskienė & Živilė Gedminaitė-Raudonė, 2024. "Not Exactly Jumping on the Green Bandwagon: The Lithuanian Hospitality Scene," Sustainability, MDPI, vol. 16(21), pages 1-19, October.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:21:p:9216-:d:1505325
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    References listed on IDEAS

    as
    1. Mark Anthony Camilleri, 2020. "Strategic corporate social responsibility in tourism and hospitality," Sustainable Development, John Wiley & Sons, Ltd., vol. 28(3), pages 504-506, May.
    2. Bill Hopwood & Mary Mellor & Geoff O'Brien, 2005. "Sustainable development: mapping different approaches," Sustainable Development, John Wiley & Sons, Ltd., vol. 13(1), pages 38-52.
    3. Salihoğlu, Güliz & Gezici, Ferhan, 2018. "Geography of suppliers in the hospitality sector: The case of Alanya," Tourism Management, Elsevier, vol. 65(C), pages 41-54.
    4. Smith, Victoria & Langford, Peter, 2009. "Evaluating the impact of corporate social responsibility programs on consumers," Journal of Management & Organization, Cambridge University Press, vol. 15(1), pages 97-109, March.
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